Digital Marketing Manager
21 hours ago
Sheffield
Digital Marketing Manager c£50k DOE + Benefits Sheffield, South Yorkshire (very flexible) We are seeking a hands-on Digital Marketing Manager to own and deliver paid digital acquisition activity across Paid Search and Paid Social. This is an in-house role focused on driving efficient, responsible growth in new customer acquisition. Reporting into the Head of Marketing, you will combine day-to-day campaign execution with continuous optimisation, analysis, and insight generation. You will play a key role in how people discover and access services. This role requires a high level of confidence managing paid media independently and is not suited to purely strategic or oversight‑only experience. Key Responsibilities Paid Media Ownership (Hands-On) • Own the end-to-end delivery of Paid Search and Paid Social campaigns, including build, launch, optimisation, and reporting., • Actively manage accounts daily, including keywords, audiences, creative, bidding, budgets, and pacing., • Balance acquisition growth targets with efficiency, quality, and user trust. AI-Driven Optimisation & Testing • Use AI-powered media and optimisation tools to improve acquisition efficiency and scale learning., • Design and run structured tests to generate actionable insight. Campaign Planning & Messaging • Plan and execute acquisition campaigns aligned to specific Audiences., • Ensure messaging reflects user intent, condition awareness, and stage of consideration. Performance Analysis & Insight • Analyse performance, attribution, and audience data to optimise spend towards high-quality new users., • Report on metrics such as CPA, new users, downstream engagement, and conversion to care. Essential Qualifications & Skills • Demonstrable hands‑on experience (typically 3+ years) managing Paid Search and/or Paid Social campaigns, either in‑house or agency‑side., • Proven ability to own end‑to‑end PPC delivery, including account build, optimisation, budget management, testing, and performance reporting., • Strong practical experience with major paid media platforms such as Google Ads and Meta Ads, including the use of automated bidding and audience targeting., • Confident, hands‑on optimiser able to improve performance through keywords, audiences, creative, bidding, budgets, and pacing., • Experience using AI‑powered and automated media tools (e.g. smart bidding, predictive signals, audience modelling) with a clear understanding of when to intervene manually., • Strong data analysis and insight generation skills, with the ability to use performance, attribution, and audience data to drive high‑quality acquisition outcomes., • Working knowledge of conversion tracking, attribution, and multi‑step user journeys, including downstream engagement or conversion to service., • Comfortable managing and forecasting budgets, balancing CPA, volume, and quality targets.
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