Area Sales Manager – Construction Equipment
17 hours ago
Guildford
Area Sales Representative – South East England Territory: Surrey, Sussex, South West London & West London Company: Versatile Equipment Ltd Job Type: Full-time | Permanent Salary: Competitive Basic Salary + Commission / Bonus (OTE £65,000+) + Company Vehicle About Us Versatile Equipment Ltd is a growing machinery dealership supplying premium equipment solutions across the UK. We proudly represent industry-leading brands including Bobcat Construction, Bobcat Agriculture, Mecalac, and Messersi, supporting customers across sectors such as construction, plant hire, groundworks, landscaping, agriculture, utilities, and related industries. Our focus is simple — supply quality equipment, support customers properly, and continue building a strong and respected business in the market. The Opportunity We are looking to recruit a driven, professional, and commercially focused Area Sales Representative to take ownership of an established and high-potential territory covering Surrey, Sussex, South West London, and West London. This role offers a strong mix of existing customer accounts and genuine new business opportunities, making it ideal for a motivated sales professional who wants to make an immediate impact and build a successful long-term territory. This role will suit a highly motivated and commercially driven sales professional who is hungry to win business and maximise their earnings. You will be responsible for developing customer relationships, growing market share, identifying opportunities, and promoting our range of premium machinery brands across the region. This is an excellent opportunity for someone already working in plant, machinery, construction equipment, agricultural equipment, or capital equipment sales who wants to join a growing and ambitious business. Key Responsibilities • Manage and develop sales across Surrey, Sussex, South West London, and West London, • Build on an existing customer base while proactively identifying, developing, and converting new business opportunities, • Develop strong relationships with contractors, plant hire companies, owner-operators, and end users, • Promote and sell our machinery range, including:, • Bobcat Construction, • Bobcat Agriculture, • Mecalac – dumpers, rollers, and associated equipment, • Messersi – tracked dumpers, • Conduct customer visits, site meetings, product demonstrations, and territory development activity, • Prepare quotations and follow opportunities through to close, • Maintain a healthy sales pipeline and accurately manage CRM activity, • Work closely with internal teams including service, parts, and sales support, • Monitor competitor activity, customer demand, and opportunities within the territory We are looking for someone who is: • Motivated, target-driven, and commercially aware, • Confident in a field-based sales role, • A strong relationship builder with excellent communication skills, • Comfortable managing and growing an established sales territory, • Organised, professional, and self-motivated, • Proven experience in field sales / area sales / territory sales, • Experience in one or more of the following sectors is highly desirable:, • Plant machinery, • Construction equipment, • Agricultural machinery, • Groundcare equipment, • Capital equipment, • Strong negotiation, objection handling, and closing ability, • Ability to identify and develop new business opportunities, • CRM and general IT proficiency, • Competitive basic salary, • Attractive commission / bonus structure, • OTE £65,000+, • Company vehicle, • Mobile phone and laptop, • Ongoing product and manufacturer training, • Opportunity to join a growing and ambitious dealership This is a fantastic opportunity to take ownership of a well-established and high-opportunity territory while representing premium brands including Bobcat, Mecalac, and Messersi. You will be joining a business with ambition, strong manufacturer support, and genuine opportunity to grow both your territory and your career. How to Apply If you are a motivated machinery sales professional looking for your next challenge, we would like to hear from you. Please send your CV along with a short covering note outlining your current sales background, industry experience, and territory knowledge.
