Old Town
PPC Manager\n\nEdinburgh (hybrid)\n\n£30,000 - £37,000\n\n \n\n My client are an independent UK media agency at the forefront of strategic communications and digital campaigns. As the PPC Manager, you will drive paid search strategies across key platforms, delivering high-performing campaigns that fuel client growth while leading best practice, mentoring the team and collaborating across digital and comms to create joined-up, impactful strategies. \n\n \n\n Responsibilities \n\n\n\t • Turn client objectives into well-structured rationales and effective digital media plans.\n\t, • Manage the end-to-end delivery of campaigns, from planning and activation to optimisation and performance analysis.\n\t, • Manage and forecast budgets with precision, ensuring spend aligns with client priorities.\n\t, • Foster strong, trusted relationships with clients and cross-functional teams.\n\t, • Deliver meaningful insight through clear, data-led analysis and reporting from a range of sources.\n\t, • Mentor and develop junior team members, driving quality, confidence and consistency in output\n\n\n \n\n Requirements \n\n\n\t • At least two years’ experience in a paid search role.\n\t, • Proven experience using Google Ads, Microsoft Ads, and Google Analytics.\n\t, • Advanced Excel skills with strong numerical, analytical, and problem-solving ability.\n\t