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The Marketing Manager will be responsible for developing and implementing marketing strategies to promote the company’s dessert products, improve brand recognition, and increase customer footfall across physical and online platforms. The role involves overseeing advertising campaigns, customer engagement, and business development initiatives to support the company’s growth within the food and beverage sector. Key Duties and Responsibilities: 1. Marketing Strategy and Planning, 2. Liaise with senior management to plan seasonal product promotions and new dessert launches in line with customer trends and business objectives., 3. Contribute to setting realistic sales targets and marketing budgets for each branch., 4. Develop marketing plans to enhance brand visibility both locally and online., 5. Market Research and Product Development, 6. Conduct customer satisfaction surveys and gather feedback on product quality, presentation, and pricing., 7. Analyse competitors in the dessert and café sector to identify market opportunities and customer preferences., 8. Provide input on new flavours, packaging, and presentation ideas to attract target audiences., 9. Advertising and Promotion, 10. Design and manage promotional campaigns (digital, print, and in-store) to increase footfall and online orders., 11. Oversee social media marketing (Instagram, TikTok, Facebook, Google) and manage collaborations with influencers and local events., 12. Coordinate promotional offers and seasonal campaigns (e.g., Valentine’s specials, Eid promotions, summer desserts)., 13. Performance Analysis and Reporting, 14. Monitor and analyse sales figures, advertising performance, and customer engagement metrics., 15. Prepare marketing performance reports and recommendations for management., 16. Team Management and Implementation, 17. Supervise marketing and design staff responsible for digital content, social media posts, and branding., 18. Ensure consistent brand messaging and quality across all advertising platforms and materials., 19. Client and Business Relations, 20. Build relationships with local suppliers, delivery platforms (UberEats, Deliveroo, JustEat), and community partners. • Bachelor’s degree in Marketing, Business Management, or equivalent experience., • At least 2 years’ experience in marketing, preferably in the hospitality or food & beverage sector., • Strong knowledge of social media marketing and consumer engagement in the dessert or café industry., • Excellent communication, creativity, and data-driven decision-making skills.

Position Summary We are looking for a results-driven and strategic Director of Business Development with a strong background in the payments industry and deep understanding of ISO operations. This role will be responsible for driving new business growth, leading partner relationships, and supporting internal teams in achieving key sales goals. Key Responsibilities Sales & Business Development: • Achieve a minimum of 25 live sales to qualify for bonuses (paid according to the bonus matrix)., • Meet the Q1 requirement of at least 50 live sales., • Introduce 10 new sellers per month using personal networks and tools like LinkedIn Sales Navigator., • Actively work on inactive sellers, including face-to-face meetings and compliance checks. Marketing & Lead Generation: • Increase engagement through social media platforms by developing campaigns, improving content strategies, and driving innovation., • Post a minimum of three campaigns weekly on platforms such as Instagram, Facebook, and LinkedIn., • Conduct market research, competitor and pricing analysis to identify opportunities., • Follow up on leads from social campaigns and help convert them into live sales. Internal Team Collaboration: • Provide strategic input and work methods to improve internal team efficiency., • Explore and introduce software tools or innovations to enhance application and finance processes., • Assist in training team members in areas like SEO, content marketing, and platform reviews (e.g., blogs, Google reviews, Trustpilot)., • Lead weekly meetings with senior management (e.g., Ben) to review progress and action plans., • Regularly engage with the internal sales team to boost their performance and align with targets. Compliance & Operations: • Ensure seller compliance using internal seller information files., • Provide guidance on debt collection processes and manage recovery efforts where needed., • Advise on data utilization strategies – helping the team make better use of existing data. Requirements • 5+ years in business development or strategic sales within the payments industry., • Strong understanding of ISO models, merchant acquiring, and card payment systems., • Proven experience managing teams, creating sales strategies, and delivering results., • Familiarity with tools like LinkedIn Sales Navigator and CRM systems., • Excellent communication, negotiation, and leadership skills., • Solid grasp of digital marketing, social media, and content marketing best practices., • Bachelor's degree in Business, Finance, Marketing, or a related field (MBA preferred).