Performance Marketing Manager
2 days ago
Theale
Working for a large complex organisation undertaking a significant period of change. We are seeking a Performance Marketing Manager to own the demand generation campaign strategy and performance marketing execution for the company, designing and delivering integrated, high-impact campaigns that drive measurable pipeline contribution across both core and new business acceleration priorities. This role blends marketing craft and commercial performance: developing campaign thinking, audience targeting, messaging strategy and creative performance frameworks, then executing, optimising and improving results through insight-led iteration. Key Roles and Responsibilities Scope • Own the demand generation and performance campaign strategy aligned to pipeline priorities for:, • core propositions, • new product launches, • vertical/enterprise growth programmes, • Translate commercial priorities into integrated performance-led campaigns:, • audience segmentation and target groups, • messaging hierarchy and proof points, • channel mix and campaign architecture, • offer strategy and conversion pathways, • Own marketing performance standards including:, • conversion measurement, • lead quality indicators, • contribution to pipeline reporting, • Define campaign creative requirements for performance success:, • creative angles, • testing hypotheses, • variant strategy (copy, layout, format, call to action), • Partner with Sales leadership to align:, • priority account/segment targeting, • lead quality expectations and feedback loops, • follow-up standards and SLA assumptions Delivery • Design and deliver integrated campaigns that can compete externally and create standout market impact (“award-worthy” creative effectiveness), including:, • campaign proposition and narrative arc (in collaboration with Brand Marketing Manager), • campaign creative strategy and directional briefs (with Studio), • channel activation plan (organic + paid + partner), • measurement and optimisation plan, • Lead end-to-end performance campaign management:, • campaign launch readiness, • execution control and delivery cadence, • optimisation cycle and performance trading decisions, • Run a disciplined test-and-learn engine:, • campaign hypotheses and experiment design, • creative and message variant testing, • audience/segment performance comparison, • weekly improvements based on results, • Collaborate closely with:, • Content Marketing & Social Lead for copy strategy, content packs and channel storytelling, • Brand & Creative Studio for creative execution and design system variants, • Digital Growth Lead for landing page build priorities, SEO/SEM coordination and conversion path optimisation, • Martech Platforms Product Manager for tracking, lead routing, automation journeys and CRM hygiene, • Produce performance reporting and insight:, • weekly performance dashboard readouts, • campaign post-mortems (insight, learnings, improvement recommendations), • quarterly performance narrative (what drove impact and why) Expertise • Strong demand generation campaign expertise:, • campaign architecture and design, • channel orchestration and activation planning, • audience and buying-group insight application, • creative effectiveness understanding, • Strong capability in performance optimisation:, • conversion improvement techniques, • creative testing frameworks, • lead quality and funnel dynamics, • Commercial mindset and ability to create campaigns that deliver both:, • brand cut-through (standout messaging, creative angles), • growth outcomes (lead generation and pipeline contribution), • Excellent briefing capability knows how to direct copy and creative toward measurable outcomes without diluting brand. Person Specification (Knowledge, Skills and Experience) Knowledge • B2B demand generation and integrated campaign strategy, • Audience segmentation and buying group targeting, • Campaign measurement and optimisation methods, • Creative effectiveness concepts (what drives response), • Funnel performance and lead quality principles Skills • Campaign concepting and strategic planning, • Strong marketing judgement: messaging, offers, channel mix, • Ability to brief and direct high-performing creative development, • Performance analysis and optimisation discipline, • Stakeholder management with Sales, Product and Customer Office peers Experience • Proven performance marketing / demand generation experience with end-to-end campaign ownership, • Track record of delivering standout campaigns with measurable outcomes, • Experience working in partnership with brand creative teams and copywriters, • Demonstrated success optimising campaigns through test-and-learn