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Company: Bimmarc Limited (Trading as 99 VietMart) Location: Cardiff, Wales, United Kingdom Job Title: Social Media Manager Employment Type: Full Time Working hour: 37.5 working hours per week Salary: £41,700 - £43,000 per year About the company Bimmarc Limited, trading as 99 VietMart, is a specialist grocery and retail business based in Cardiff, Wales. We are committed to bringing authentic Vietnamese food products, beverages and everyday essentials to the UK, serving the Vietnamese and wider Southeast Asian communities, as well as customers interested in Asian food and culture. Our product range includes traditional Vietnamese snacks, noodles, sauces, spices, beverages, fresh and frozen produce, household essentials and seasonal cultural products. We also offer an expanding range of general Asian groceries and wholesale services to restaurants, food vendors and retail partners. Job Purpose The Social Media Manager will be responsible for developing, managing and implementing the company's social media strategy to promote 99 VietMart's products, services, brand identity and cultural activities. The successful candidate will create engaging content, manage social media platforms, particularly Facebook, and explore opportunities to expand our presence across Instagram, TikTok and other relevant digital channels. The role will play an important part in driving customer engagement, increasing store visits, supporting online enquiries, promoting special offers and generating new business opportunities, including wholesale partnerships. Key Responsibilities 1. Social Media Strategy and Management • Develop and implement an effective social media strategy aligned with the company's business objectives., • Manage and maintain the company's social media accounts, particularly Facebook, Instagram and TikTok., • Plan, create and publish regular social media content to maintain an active and engaging online presence., • Develop a monthly content calendar covering product promotions, new arrivals, seasonal campaigns and cultural events., • Ensure all social media communications reflect the company's brand identity, values and positioning. 2. Content Creation and Marketing • Create attractive and engaging content, including photographs, videos, reels, graphics, promotional materials and product showcases., • Produce content highlighting Vietnamese food, Asian groceries, traditional products and cultural heritage., • Promote new product arrivals, special offers, discounts, seasonal products and in-store activities., • Develop creative marketing campaigns for important occasions, including Tết (Vietnamese Lunar New Year), Mid-Autumn Festival and other Vietnamese and Asian celebrations., • Write compelling captions, product descriptions and promotional messages to encourage customer interaction and purchases., • Coordinate product photography and short-form video production to showcase the company's products and shopping experience. 3. Customer Engagement and Community Management • Monitor and respond professionally to comments, messages, reviews and enquiries across social media platforms., • Build positive relationships with customers and encourage interaction with the brand., • Provide accurate information about product availability, pricing, promotions and store activities, liaising with the management team where necessary., • Engage with the local Vietnamese and Southeast Asian communities, as well as the wider Cardiff customer base., • Identify opportunities to collaborate with local food bloggers, influencers, community groups and relevant businesses. 4. Promotions and Business Development • Support the promotion of the company's retail and wholesale services through targeted social media campaigns., • Develop marketing content aimed at attracting restaurants, food vendors, independent retailers and potential wholesale customers., • Promote the company's diverse product range and communicate its unique selling points, including authentic Vietnamese products and direct sourcing from reputable suppliers., • Support seasonal sales campaigns and promotional activities designed to increase customer visits and sales., • Identify opportunities to attract new customers and strengthen brand recognition within Cardiff and across Wales. 5. Brand Awareness and Cultural Promotion • Help position 99 VietMart as a leading destination for authentic Vietnamese and Asian groceries in Cardiff and Wales., • Develop content that celebrates Vietnamese food, traditions, culture and community., • Communicate the company's commitment to authenticity, quality, customer service and cultural integrity., • Ensure marketing content is culturally appropriate, inclusive and relevant to the target audience. 6. Performance Monitoring and Reporting • Monitor social media performance using platform analytics and reporting tools., • Track key performance indicators (KPIs), including followers, reach, impressions, engagement, website or enquiry traffic and campaign performance., • Analyse audience behaviour and identify opportunities to improve content and marketing strategies., • Prepare regular social media performance reports for management., • Monitor competitors, social media trends and relevant developments in the grocery and retail industry. Essential Skills and Qualifications The ideal candidate should demonstrate: • Bachelor’s degree in business management, Marketing and related fields., • Previous experience in social media management, digital marketing, content creation or a related role., • Good knowledge of Facebook, Instagram, TikTok and other relevant social media platforms., • Strong written and verbal communication skills. At least B2 English., • Excellent creative skills with the ability to produce engaging and visually appealing content., • Experience using content creation and design tools such as Canva, CapCut or similar applications., • Good organisational skills and the ability to plan and manage multiple marketing activities., • Understanding of social media analytics and audience engagement., • A proactive, enthusiastic and commercially focused approach to marketing., • The ability to work independently and collaboratively with the management team. What We Offer • The opportunity to play an important role in the growth of an expanding retail business., • A creative and supportive working environment., • Opportunities to develop digital marketing and commercial skills., • The opportunity to take ownership of social media campaigns and contribute ideas to the company's marketing strategy., • Pension scheme, • 28 holiday days per year