Content Manager
8 days ago
City of London
V&C Associates are excited to be working on newly created position. \n Our client is one of the UK's most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy. \n This is a newly created role with real ownership. You'll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention. \n The Role \n\n • Own the content strategy and annual editorial calendar, from concept through to delivery\n, • Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle\n, • Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning\n, • Produce and commission content across formats — editorial, film, social, email and events storytelling\n, • Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment\n, • Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships\n, • Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations\n, • Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities\n, • Set clear objectives, budgets and success measures; use engagement, audience and commercial data to evolve the programme\n, • Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses\n\n About You \n\n • Proven experience leading content, editorial or brand storytelling for a premium or luxury brand\n, • Creative and commercially minded — you develop distinctive content that delivers measurable value\n, • Strong project management skills, comfortable running multiple projects with exceptional attention to detail\n, • A skilled relationship builder with partners, creators, brands and stakeholders at every level\n, • Data-literate: you use audience insight and performance metrics to shape content decisions\n, • Excellent writer and communicator, with impeccable editorial judgement and taste\n, • Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship\n, • Entrepreneurial and self-directed — you thrive with autonomy in a newly created role\n, • Flexible on hours, including evening and occasional weekend events\n\n The Benefits \n An incredible package, including: \n\n • Private medical cover\n, • Generous holiday allowance, with extra days\n, • Life insurance\n, • Bonus structure\n, • And much more\n\n