Paid Media Manager
2 days ago
London
Rising Ballers Group is the home of football culture. Followed by footballers, musicians, influencers & more, our digital media platform reaches tens of millions monthly and with that we have a responsibility to entertain and educate. Alongside this, Rising Ballers Group partners with leading blue chip brands that have shared values with our long-term vision. We help partners tap into Gen Z, and alongside that, we create lasting moments with them - whether that is memorable content, popular events & more. We are looking for a Paid Media Manager with a focus on Paid Social Media to join our team. This is a hybrid role for someone who lives and breathes social, understands paid media strategy, and knows the football content space inside out. Working across some of the biggest brands in sport, you will lead and support in the planning, activation and optimisation of paid and organic social campaigns across multiple platforms. Beyond campaign execution, you will work closely with our social and creative teams to help plan and develop content ideas. You will understand what drives engagement, reach, video views, traffic and conversions across different platforms, and help shape creative concepts accordingly. You will own the end-to-end paid media process: identifying audiences, markets and targeting strategies; building media plans and budgets; activating campaigns; monitoring performance; and delivering actionable insights and recommendations. This is a hands-on role with real ownership, offering the opportunity to influence both content strategy and paid media performance across a growing portfolio of clients. Key responsibilities • Own the planning, activation and optimisation of paid social campaigns across client accounts, including both the amplification of branded content on owned channels and paid-first campaign activity., • Develop paid media strategies, audience targeting, budget allocations and KPI frameworks to deliver against campaign objectives., • Execute campaigns across Meta, TikTok and other relevant platforms, continuously monitoring performance and making data-led optimisation decisions., • Manage campaign budgets and reporting, providing clear insights and recommendations to maximise performance and inform future activity., • Work closely with creative and social teams to develop content ideas and campaign concepts specifically designed for paid media performance., • Support the social media team with the day-to-day activation of content across Instagram, TikTok and other social platforms, including scheduling, publishing and community management where required., • Write social copy and captions that are tailored to platform audiences, brand tone of voice and campaign objectives., • Support content planning and social calendar management, helping ensure content is delivered effectively and on schedule., • Stay up to date with platform developments, audience behaviours and best practice across paid social and social media., • Your required experience 3-5 years’ experience in paid social / social media, ideally agency-side or in-house for a sports, media or entertainment brand, • Proven, hands-on track record setting up and optimising paid boosting / amplification on Meta and TikTok against clear objectives, • A football social media background - you understand the content, the culture, the creators and what makes the football audience engage, • Experience building and managing budgets and using audience, geo and demographic targeting to reach the right people, • Experience contributing to content - ideation, planning and supporting production for social-first channels, • Strong understanding of the wider social and digital ecosystem and how paid and organic work together, • Experience working with footballers, athletes or talent is not essential but desired Your required skills • Results driven and analytical - comfortable living in the numbers and turning data into decisions, • Highly proficient & organised, with excellent attention to detail across multiple live boosts at once, • A strong sense of accountability and ownership; you take pride in your work, • Hands-on expertise in Meta Ads Manager, TikTok Ads Manager and Youtube Ads, • Internet savvy & deeply proficient across social platforms and branded content, • A love for football + culturally aware of latest trends within (from brands, athletes, clubs), • Creative instinct - you can spot, shape and pitch content ideas, not just buy media against them, • Great communicator – in person, on calls, via email, • Naturally thrive in a fast-paced environment and thinking outside the box, • Highly ambitious and entrepreneurial Reporting line This role reports into our Social / Content lead, working closely with the wider delivery and paid teams. Our benefits • Competitive salary with pension scheme, • Central London office, • Free Nandos Thursdays + weekly office fruits/snacks, • Additional perks like Cycle to Work scheme, • Unparalleled access & opportunity in the football industry, • Rapidly growing company with long-term role progression