Ecommerce Manager
2 days ago
Hemel Hempstead
Ecommerce Manager Hemel Hempstead Hybrid (must be commutable to the area) Up to £55,000 + bonus I’m currently working with a growing FMCG/wellness brand looking to hire an Ecommerce Manager to take ownership of onsite performance, conversion and ecommerce trading. This is a hands-on and commercially focused role, ideal for someone who enjoys full ownership of ecommerce performance and driving measurable growth through data, CRO and customer journey optimisation. You’ll play a key role in shaping how customers interact with the brand online and directly influence revenue performance across all digital channels. Key responsibilities: • Own day-to-day ecommerce performance across the Shopify website, • Monitor and improve conversion rate, AOV and overall customer journey performance, • Manage onsite trading activity, including merchandising, promotions and campaign launches, • Identify drop-off points across the funnel and implement CRO testing across PLPs, PDPs and checkout, • Manage and optimise performance marketing activity, including Google Ads campaigns (paid search, shopping and display), • Own reporting and analytics across all ecommerce and marketing channels, providing clear insights into performance, revenue and conversion trends, • Use analytics, customer behaviour and performance data to drive commercial decisions and continuous improvement, • Work closely with marketing, product and tech teams to improve overall site and campaign performance, • Ensure the website is aligned with stock availability, commercial priorities and trading calendar What they’re looking for: • Previous hands-on Shopify ecommerce experience, • Strong CRO and A/B testing background with a test-and-learn mindset, • Experience managing or working closely with Google Ads / paid search performance campaigns, • Strong experience with analytics and reporting tools (Google Analytics / GA4 preferred), • Experience with Klaviyo and email marketing integration, • Strong commercial awareness with a data-driven approach to decision making, • Background in ecommerce, retail, DTC or consumer-facing brands, • Highly proactive, organised, and comfortable working in a fast-paced, growth environment, • Strong attention to detail with a focus on performance and optimisation This is a really exciting opportunity for someone who wants full ownership of ecommerce performance within a fast-growing brand and enjoys making a visible commercial impact through optimisation, testing, trading decisions and performance marketing. If interested, please apply or message me directly for more information.