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Key Account Manager (UK Market Entry - Sales Focus) Industry: Household Cleaning & Consumer Goods Location: Remote (UK-based) Employment Type: Full-Time Seniority Level: Senior / Experienced Flexibility: High - remote, autonomous working environment Salary: Competitive + performance-based bonuses Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products - including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Senior Key Account Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence. This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for: • Driving new market development in the UK, • Building and managing key retailer and distributor relationships, • Leading sales growth and account strategy from the ground up The role is fully remote, offering significant autonomy, flexibility, and the chance to have a direct impact on the brand's UK success story. Key Responsibilities • Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting, • Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers), • Manage and grow strategic commercial relationships with UK buyers and category managers, • Negotiate listings, pricing, promotional activities, and long-term supply agreements, • Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy, • Deliver against agreed sales targets and growth KPIs, • Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment, • Represent the brand professionally in client meetings, retail negotiations, and trade shows Ideal Candidate Profile Required Experience: • 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products, • Proven success in launching or expanding brands into the UK retail market, • Experience managing major UK retail accounts, • Strong commercial acumen with a track record of delivering sales growth and hitting KPIs Preferred Attributes: • Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch, • Exceptional relationship-building and negotiation skills, • Self-motivated and comfortable in a remote, autonomous role, • Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors, • Experience coordinating cross-functional teams across countries or regions is a plus What the Client Offers • A key role in an exciting UK expansion for a trusted European brand, • Remote-first setup with significant autonomy and flexibility, • Competitive salary + performance-based bonuses, • Long-term growth opportunities as the UK presence scales, • A collaborative and forward-thinking leadership culture

Are you looking for an exciting opportunity to belong to an organisation with a great retention record where you will never feel like ‘just a number’? Where you will be supported, encouraged and respected? Where there is an excellent track record of career development and a senior management team that isn’t changing constantly? Change and uncertainty can be really difficult, particularly in challenging times like these. At Alina Homecare, we pride ourselves on providing high quality and truly person-centred care and support. That isn’t just for our customers - we really look after our people too. That’s why we have an amazing team, across multiple locations, with every Regional Director promoted into post after learning their management skills with Alina Homecare. It makes it a very different place to work. We don’t do internal politics. We don’t do blame. We don’t do shortcuts. We really do support. We really do encouragement. We really do career development and great training. We do all this and we deliver truly excellent care. Job Information • Job title: Registered Manager, • Job Opportunity: Start Up Branch of Domiciliary Homecare, • Salary: Very Competitive Salary, • Bonus opportunity: up to £5,000 PA, • 22 days starting annual leave entitlement raising to 25 days 8 bank holidays., • Job Location: Southend-On-Sea, • Reporting to...