Marketing Lead
1 month ago
Stockport
Marketing Lead Stockport, Greater Manchester Full-time | Office-based | Driver The Role We’re looking for a hands-on Marketing Lead to take ownership of marketing across a small group of companies operating in homecare, healthcare training, recruitment and tech. This is a broad, practical role. You’ll set direction, run campaigns, own performance and reporting, and make sure marketing activity delivers leads and results. You’ll work closely with a Digital Marketing Executive, acting as the strategic lead while remaining involved in execution where it matters. The role is for someone who enjoys variety, responsibility, and making decisions. Key Responsibilities • Own marketing strategy and priorities across multiple brands, • Plan and run campaigns across paid, organic, content and email, • Own reporting, analytics and insight (GA4), • Track performance across CPC, SEO, content and lead generation, • Translate data into clear recommendations for the business, • Lead SEO strategy and content direction, • Write and sign off key copy (websites, campaigns, lead magnets), • Oversee paid campaigns and budget performance, • Brief and prioritise work for the Digital Marketing Executive, • Act as the main marketing contact internally What We’re Looking For Essential • 3–5+ years in a hands-on marketing role (agency or in-house), • Confident using GA4 and reporting on performance, • Strong campaign thinking and commercial judgement, • Excellent writing and editing skills, • Experience working across multiple channels and brands, • Comfortable using WordPress, Asana and marketing tools day to day Desirable • SEO strategy experience, • Paid media experience (Google / Meta / LinkedIn), • Experience in healthcare, training, recruitment or regulated sectors, • Podcast, video or social-first content experience This Role Is Right For You If • You’re creative and like owning desisions and directions, • You’re happy being both strategic and hands-on, • You enjoy variety and pace