Senior Programmatic Executive
hace 23 horas
City of London
THE BIGGER PICTURE: VCCP is the global challenger network for challenger brands. With more than 1,500 people across 13 offices in North America, EMEA and APAC, we challenge conventions to deliver value for the world’s most ambitious organisations. We believe transformation happens when everything works together. That’s why we bring specialists from every discipline - strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond - into one fully integrated network. We were founded on the principles of simplicity, collaboration and un-preciousness, and we’ve grown by staying true to them. Today, our clients include some of the world’s most recognisable and progressive brands. VCCP has topped the AAR’s annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles. Across every company and every capability, we share the same ambition: to challenge ourselves, challenge our clients and challenge the industry for the better. ABOUT VCCP MEDIA In line with our challenger mentality, we want to challenge the way people think about media and media agencies. At the beginning of 2024 we underwent a significant change in leadership and organization, centering our offering on challenging the bad habits of the industry, driving creativity in media, and delivering more effective work through integration. VCCP Media is a full-service agency that sits at the heart of the VCCP Partnership. We offer clients the full spectrum of paid media capabilities from TV, cinema and radio, to social, PPC and SEO consultancy. What makes us a truly unique agency is our ability to integrate with other elements of the marketing mix, thanks to our unique position within the VCCP Group. Our proximity to sister agencies means we are the only media agency whose strategists and planners incorporate insights from creative, behavioral science, PR, brand design and UX (to name a few) into our day-to-day delivery. This makes for an exciting and challenging working environment for any media specialist, who wants to expand their horizon. Our challenger mentality is also at the heart of how we think. We challenge the outcomes to outsmart the category. We challenge ourselves to find audiences who represent both brand and business growth. We challenge lazy planning and buying. Above all, we challenge how being creative can be effective. Because we believe good work works. This approach has seen us win and grow key performance clients over the last few months, where we are now looking for a bright, enthusiastic, and energised person, who is genuinely excited about playing a key role in bringing Paid Search & Paid Social closer together and driving creative synergies forward for performance clients. OUR PURPOSE So what do we actually do? Put simply, we exist to transform the fortunes of our clients by challenging and disrupting the categories they operate in. It’s why we describe ourselves as ‘the challenger agency for challenger brands'. THE ROLE We are looking for a Senior Digital Executive to help us redefine what programmatic is as a channel and be at the heart of our activation. You’ll be moving beyond just ‘pressing buttons’ to helping us build VCCPm, our nuanced way of buying that prioritises memorability and effectiveness over cheap reach. This role is perfect for someone who has the technical foundations of programmatic but wants to apply them in a smarter, more creative way. You’ll be using the latest AI tools to automate the boring bits, giving you more time to think about how our campaigns actually perform for our clients. As a media agency that puts creative integration at the heart of everything we do, we are looking for someone who cares deeply about how digital media can elevate creative ideas and vice versa. This role is about more than just delivering numbers; it’s about delivering work that is memorable, effective, and brand-building. KEY RESPONSIBILITIES: Short-Term: • Platform Mastery: Ownership of campaign set-up and daily management across programmatic platforms (e.g., DV360, The Trade Desk)., • VCCPm Delivery: Helping the team implement our unique buying strategies to ensure zero wastage and high-impact placements., • Digital Activation: Manage the trafficking process, ensure the right tags are in place, and pull insights on what is working (CM360 / Flashtalking are both used). Troubleshoot campaign delivery issues and quickly resolve technical or operational blockers., • AI Integration: Use AI LLMs (Gemini, ChatGPT) as part of your day-to-day workstreams to automate manual tasks and enhance productivity., • Client Strategy: Work across a range of clients and verticals, providing proactive ideas, reporting, and deeper insight, • Lead internal campaign workflows: briefing creative, managing QA, and maintaining strong alignment with planning and analytics., • Reporting & Insights: Pulling data and, more importantly, helping to explain why something worked (or didn't) to our clients. Medium Term: • Collaborate with strategy, planning and creative teams to evolve how paid media supports brand storytelling and challenger thinking., • Take ownership of campaign performance evaluation and optimisations, identifying patterns across platforms and accounts., • Help create how-to guides for the wider team to ensure we are always following best-in-class digital practices., • Begin identifying new opportunities to push the creative application of digital media — from formats and placements to audience targeting. Long Term: • Champion test-and-learn frameworks to demonstrate incremental improvement in creative performance and audience engagement., • Build external relationships with key platform partners., • Shape how digital campaigns are evaluated beyond just metrics — helping define new standards of effectiveness. ABOUT YOU: We’re looking for someone who thrives in fast-paced, multi-platform environments, and who sees media delivery as an opportunity to make creative sing. You’ll care about quality, detail and output, and be someone who loves delivering real work, with real impact, for real audiences. SKILLS AND EXPERIENCE: • Programmatic Expertise: Hands-on experience in platforms like DV360 or The Trade Desk is a must., • Digital Understanding: A strong grasp of the evolving digital marketplace and the campaign life cycle., • Technical Literacy: Proficiency in using AI LLMs like Gemini and ChatGPT in your daily workflow., • Analytical Mindset: Comfortable using data to influence client decision-making and creative optimisation., • Curiosity: A natural drive to understand how the world is changing and how AI will reshape the media landscape., • Collaborative mindset: comfortable working across media, creative, and client teams, • Previous client management experience (including reporting, pacing, and day-to-day queries) If this sounds like you or someone you know, please get in touch! VCCP DE&I STATEMENT We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via . CRIMINAL RECORDS INFORMATION As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check. Please note, we try to respond to as many applications as possible but, if you do not hear from us within two weeks of submitting your application, please assume we are unable to proceed with your application for this specific role. Thank you for your interest in VCCP