AI Content Lead
19 hours ago
City of London
Job Title: AI Content Lead Location: Hybrid - Malta/ London Department: Product / Marketing Reports to: Head of Product / Growth About GIMO: Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST . About Netbet Brand : Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Germany, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible servic e. Role Overvi ew:We are hiring a high-performance individual to take full ownership of content production across the business using AI.This role is not focused on manual content creation. Instead, it is centred on building scalable systems that can generate high-quality content efficiently and at sca le.Your mission is to deliver all content, across all languages and teams, faster, more cost-effectively, and with greater consistency than a traditional content function. You will work primarily with Product, while also supporting Acquisition and CRM, operating with speed, autonomy, and accountabili ty.The role will invol • ve:Owning 100% of content output across the organisat, • ionReplacing manual workflows with AI-driven syst, • emsDelivering multilingual content at sc, • aleBuilding a repeatable and efficient content eng ine Duties and Responsibilit ies: Build the AI Content Eng • ine –AI Translator tool: Multilingual trans, • latorSport Tips writer: Football fixtures pre-processed art, • iclesContent Writer: Managing agentic Jira and Figma workflows to automate data-backed, design-aware product con, • tent.Design and own AI-driven workflows for all content, • needsAI Content Orchest, • ratorTurn briefs into scalable systems (not one-off out, • puts)One agent in Cluster, called throug, • h APICreate reusable prompt frameworks and temp, • latesPrompt library manag, • ementContinuously improve speed, cost, and qu ality Deliver High-Volume, High-Quality C • ontentProduct content (UX copy, features, flows) — primary focus Acquisition content (landing pages, SEO, • , ads)CRM content (emails, push, camp, • aigns)You should be able to handle dozens of requests per week without bottle necks. Multilingual a • t ScaleGenerate and localize content across multiple markets u, • sing AIAI Translator tool: Multilingual tra, • nslatorEnsure quality, consistency, and compliance in each l, • anguageCreation of compliance bot and multi-data sources man, • agementBuild processes that remove the need for external tran, • slatorsAI Translator tool: Multilingual tra nslator Own Quality & Co mplianceEnsure all ou • tput is:, • On-brand, • AccurateConversion, • -focusedCompliant (regulated, • markets)Implement fast, scalable QA p rocesses Work Directly with Sta • keholdersTranslate vague or incomplete briefs into structure, • d outputsPush back when needed — you own the outcome, not just, • executionOperate with minimal su pervision Person Speci • fications: The ideal candidate will have experience building AI-driven automated workflows and scalable systems where AI manages content creation end-to-end with minimal manual involvement, including workflow automation, AI tool integration, and AI-led content operations. Mindset &a • mp; ApproachStrong passion for AI and emerging technologies, with a proactive approach to applying them in practic, • al use casesAbility to work at pace and deliver consistently high-qual, • ity outcomesFocus on building scalable systems and solutions, rather than one, • -off outputsHigh level of ownership and accountability, with the ability to operate i, • ndependentlyComfortable challenging and improving existing processes to drive efficiency an d innovatio n Core SkillsAI &am • p; AutomationStrong hands-on experience with AI tools (e.g. ChatGPT, Claud, • e, AI agents)Advanced prompt engin, • eering skillsAbility to structure inputs to reliably co, • ntrol outputsExperience building scalable, repeatable cont, • ent workflowsBasic to intermediate understanding of API integrations a nd automation Con • tent ExpertiseExcellent writing and editing ski, • lls in EnglishStrong und, • erstanding, • of:UX writingC, • onversion copySEO/AE, • O fundamental, • sTranscreationAbility to adapt tone and messaging across products, markets, and audiences Opera • tional ThinkingStrong systems-thinking mindset, focusing on scalable solutions rather than i, • ndividual tasksAbility to optimise workflows for speed, effici, • ency, and scaleComfortable managing high volumes of work without compr omising quality Multilingual &a • mp; LocalisationExperience producing or managing mult, • ilingual contentStrong judgment on localisation versus di, • rect translationAbility to review and quality-check AI-generated content across mu ltiple langu • ages Nice to HaveExperience within iGaming or other reg • ulated industriesProven experience improving or replacing e, • xisting workflowsFamiliarity with CMS tools or product/con, • tent environmentsExperience working closely with Product or cross -functional teams KPIs ( • Success Measures):Reduction or optimisation of content team headcount, • through automationAll content requests delivered efficientl, • y, with no backlogSignificant reduction in turnaround times across, • all content typesConsistent, high-quality output across all lang, • uages and channelsMeasurable impact on conversion, engagement, and o verall performance Behaviours • & Commitments:Own it. Take responsibility, • and follow through.Communicate early. Share, • progress and risks.Collaborate. Ask for input. Offer help., • Give/seek feedback.Keep it simple. Prioritise out, • comes over activityBe trustworthy. Protect data and act with inte grity. What We OfferNetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee base • d in Malta, you get:Opportunity to lead AI-driven transformation in content production and work on exciting projects that challenge your skill, • s and help you grow.Exposure to product, growth, and commercial strategy. Collaborative and innovative working environment with an opportunity to be part of a forward-thinking company in the online casino and spor, • ts betting industry.A team of dedicated professionals in a supportive, growth-o, • riented environment.Attractive, market-aligned salary package: we offer a compensation package that reflects your experience, skills, and the value yo, • u bring to the team.Hybrid working, • (in office/remote).Private Health Insurance after completing, • your first 6 months.Employe, • e Wellbeing Program.Learning and Deve, • lopment Initiatives.Team-building and Social Engagement Activities to foster a great, • working environment.Attractive benefits, including coffee, fres h fruit, and snacks. Commitment to Diversity: NetBet is dedicated to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage o r civil partnerships.Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable role s during this period. “NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage a nd civil partnerships.Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable rol es during this period’