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Creating comprehensive marketing plans that outline objectives, target audiences, messaging, and chosen channels. Conducting research to understand target audiences, market trends, and competitor analysis. Creating and managing marketing budgets, allocating resources effectively, and tracking expenses. Working with senior management to define marketing objectives and key performance indicators (KPIs). Working closely with sales, product development, and other departments to ensure alignment and cohesive messaging. Leading and mentoring marketing teams, providing guidance and support. Coordinating promotional events, product launches, and other marketing initiatives.