Head of Performance Marketing
hace 10 días
Manchester
Title: Performance Marketing Manager Location: Remote, with future Hybrid (Manchester, UK) Salary: Up to £70,000 per annum About Bordeaux & Burgundy Bordeaux & Burgundy, headquartered in New York, is a B2B SaaS, content-first marketing firm. We work with the world’s most ambitious SaaS and technology brands. Building GTM engines, we help our clients clarify their positioning, learn their audience and generate demand through content marketing and channel distribution. To date, we’ve driven over $10bn in acquisitions, $2bn+ in pipeline and thousands of new customers for our client brands across the FinServ, Healthcare Tech, and AI industries. Where we stand apart from a sector increasingly dominated by volume promises and short-term tactics, is our belief that an agency partner develops B2B growth through long-term consistency – not in 5-step packages or false guarantees. We do not sell lead quotas, growth hacks, or templated playbooks. We build credible go-to-market engines designed to withstand scrutiny from founders, sales teams, and investors. We fundamentally believe in creating sustainable, compounding results over the long-term. Today, we’re partnered with the world’s most prestigious VC/PE investor firms, government organizations, and leading technology companies, and are continuously recognised by the leading industry bodies: Forbes, The Drum, Campaign, Adweek, BIMA and more. We’re known for world-class marketing ideas and execution. Our team comprises multidisciplinary B2B marketing experts. Known in their respective fields for elite expertise and mastery of sophisticated GTM models across channels. To join this elite team, we now seek a Head of Performance Marketing to take ownership of marketing performance strategy, paid acquisition, and CRM-driven growth across our client portfolio and GTM service arm. This is a senior, client-facing role responsible for leading high-performing GTM programmes that drive measurable pipeline and revenue impact. You will oversee paid media strategy, ABM programmes, CRM and automation projects, reporting and insight sharing, and all activities under the growth marketing umbrella – ensuring every activity is commercially aligned and performance-led. You’ll work closely with content leads, marketing managers, and GTM channel specialists to ensure our clients’ marketing strategy is not only strategically sound, but engineered for business growth. From full-funnel paid campaigns to CRM architecture and ABM programmes, you will ensure activity is cohesive, scalable, built to convert and reported on. The is a managerial role, looking after 3 team members. We’re looking for someone who combines strategic authority with hands-on capability – able to shape growth strategy at leadership level while still confidently executing across digital channels themselves when required. The Role This is a strategic, client-facing senior role for an experienced performance marketing specialist with deep expertise in digital growth. You’ll own the marketing performance strategy across our B2B SaaS client portfolio, manage the GTM department, currently comprising of 3 channel experts across paid media, CRM/automation and reporting, and act as the senior escalation point for all digital performance initiatives. You’ll shape strategy at board level for our clients while remaining comfortable stepping into execution when required. This role is ideal for someone currently operating as a Head of Digital, Head of Performance or Paid, or Senior Performance title within a B2B SaaS in-house environment or agency, looking to take full ownership of a high-impact performance function. Location & Working Pattern • Remote role – a hybrid model is expected to develop in Manchester as the business grows, • Must be based in the Greater Manchester area or commutable, • Occasional in-person client meetings (UK, with occasional international travel) Before You Apply We respect your time. And once you join us, you’ll learn that we operate transparently and value getting to the point efficiently. As such… This role is not for you, if any of these ring true: • You are not based in, or within commutable distance of, Greater Manchester, • You’re looking for a role where you rely heavily on instructions and briefs, rather than crafting and owning marketing strategy end-to-end, executing autonomously, • You have not worked in a B2B marketing environment before, • You’re uncomfortable taking ownership of marketing performance, good and bad, • You struggle in environments where project scopes evolve through collaboration and iteration, • You have limited experience with the leading B2B channels, ad-tech and growth tactics, • Your primary experience is building strategies and handing off the execution. You will need in-platform expertise in this role., • You find fast-paced agency environments stressful rather than motivating We are being deliberately transparent and upfront. The care we take of our team is of utmost importance to us, and every new member is held to the same high standards we expect of one another. Working at Bordeaux & Burgundy Honesty, integrity, logic and humour. If you value these in your workplace, you’ll fit in perfectly. We take marketing very seriously – and the quality of service our clients receive, even more so. But we don’t take ourselves too seriously. You’ll find no egos here. Every teammate will help you solve challenges, respond quickly, treat you with respect, and support your professional growth. Our average employee tenure is 2.8 years and, as a four-year-old company, we’re proud of that. People stay because they own their work, share in long-term success, and are part of a genuinely game-changing professional experience. What You'll Do Performance Leadership • Own paid acquisition strategy across platforms including LinkedIn Ads, Google Ads and Meta Ads, spanning paid search, paid social, remarketing and ABM., • Build and scale full-funnel B2B SaaS demand generation programmes aligned to pipeline, revenue and ROAS – not vanity metrics., • Oversee budget allocation, testing frameworks and scaling strategies, while diagnosing underperformance and leading account recovery plans. CRM, Automation & Lifecycle • Lead CRM and marketing automation projects, from implementation to BAU management., • Design lifecycle programmes, lead nurturing flows and MQL → SQL frameworks that convert., • Oversee email, segmentation, attribution and reporting infrastructure to client-spec., • Hands-on experience with platforms such as HubSpot, Salesforce and Marketo will be essential. GTM Team Leadership • Lead and develop the GTM team, setting high standards for performance, delivery and client-centric impact., • Own resource planning, mentoring and the implementation of scalable processes, playbooks and QA frameworks. Client Strategy & Commercial Impact • Act as the senior digital performance lead across key accounts, running performance reviews and executive reporting in partnership with our Marketing Managers., • Identify growth opportunities, translate marketing metrics into commercial outcomes, and support new business pitches with strategic expertise., • Build insight loops inside the agency to turn performance learnings into creative and strategic improvements for our service. What You'll Bring • 6+ years in digital performance marketing, • Strong B2B SaaS experience (agency or in-house), • Proven experience managing large paid budgets, • Deep CRM & automation implementation experience, • Experience managing and developing teams, • Comfortable in senior client-facing environments and conversations We anticipate successful candidates will have held roles such as: • Head of Digital Marketing, • Head of Performance Marketing, • Senior Performance Lead, • Head of Paid Media / Advertising / PPC, • Head of Growth Marketing Tools & Platforms • Paid media platforms - Google Ads, LinkedIn Ads, Bing Ads, Programmatic, Reddit, • CRM and marketing automation - HubSpot, Salesforce, Marketo, Attio, • GA4, Tag Manager, conversion tracking, and multi-touch attribution tracking tools, • Reporting and dashboard tools (e.g. DataBox or similar), • Project management tools such as Notion, Monday.com, or similar Compensation & Benefits • Salary up to £70,000 per annum, • 32 days’ holiday (plus UK bank holidays), • Discretionary company and individual performance bonuses, • Fully remote initially, with hybrid model expected over time, • Work-from-home equipment setup support, • Occasional UK and international travel Hiring Process To apply, please submit your CV. • 15-minute screening call, • 1-hour online interview with our Founder and Creative Director, • 30-minute online ‘meet the team’ session with members of our GTM department, • 30-minute in-person interview (Manchester) with our Head of Client Success Agency submissions will not be considered. This role does not offer visa sponsorship. Applicants must have the right to work in the UK. Equal Opportunity Bordeaux & Burgundy is an Equal Opportunity Employer. We are committed to creating an inclusive recruitment process and working environment for all applicants and team members.
