CRM Technology Manager (Braze Specialist)
2 days ago
City of London
Job Title: CRM Technology Manager (Braze Specialist) Client Location: London (Hybrid) Starting: 26/05/2026 Minimum Pay (per year): 60000.00 Maximum Pay (per year): 70000.00 Hours: Full-time Duration: Permanent Job Description: CRM Technology Manager (Braze Specialist) Role Purpose ⢠Weâre looking for a hands-on CRM Technology Manager (Braze Specialist) to own and optimise our global CRM infrastructure., ⢠With migration to Braze largely complete, this role moves into full technical ownership â ensuring our CRM ecosystem is stable, scalable, compliant, and capable of supporting multi-channel growth., ⢠You will architect, integrate, monitor, and continuously improve our CRM platform and vendor ecosystem â working closely with CRM, Data Engineering, andProduct Engineering teams., ⢠This is a deep operator role. You will build, debug, and take root-cause ownershipâ not just advise. Reporting & Team Context ⢠Youâll be part of a close-knit Martech team supporting CRM and Performance Marketing capability., ⢠Senior CRM Managers will rely on you to unlock Brazeâs full potential., ⢠Data Engineering partners with you on CRM data models and optimisation., ⢠Native and Web Engineering teams work with you to integrate CRM into product and app channels., ⢠A Marketing Technology Support Specialist provides 1st-line support; you provide 2nd-line technical expertise and are protected to focus on strategic platform improvements., ⢠There is no direct line management, but you will be a technical authority in this space. Key Responsibilities ⢠Platform Ownership, ⢠Act as the technical owner of Braze and the wider CRM vendor ecosystem, ⢠Braze, SparkPost/ESP, Branch, Validity, Hightouch, Databricks)., ⢠Ensure the platform is stable, scalable, and architected for long-term growth., ⢠Define and maintain scalable event taxonomies, naming conventions, and governance standards., ⢠Build and maintain documentation, integration specs, and playbooks that scale globally., ⢠Ensure strong deliverability practices across email and push (SPF, DKIM,DMARC, IP warming, token management, throttling)., ⢠Identify and mitigate systemic CRM platform risks before they impact commercial performance., ⢠Provide second-line escalation support for complex CRM technical issues. Data & Integration Architecture ⢠Partner with Data Engineering to define and optimise the CRM data model., ⢠Validate and debug data flows end-to-end (app â warehouse â Braze âcampaign output)., ⢠Define and maintain clear data contracts between Engineering and CRM., ⢠Oversee SDK integrations and API-triggered messaging across web and nativeapp environments., ⢠Ensure identity resolution, consent handling, and schema alignment are robustand future-proof. Advanced Braze Build & Optimisation ⢠Design and optimise complex Canvas journeys across markets., ⢠CRM Technology Manager (Braze Specialist) V2 2, ⢠Build scalable, reusable HTML/CSS/Liquid templates., ⢠Leverage advanced Braze capabilities including Webhooks, Connected Content, Catalogs, API-triggered campaigns, and personalisation logic., ⢠Champion best practice segmentation, targeting, and performanceoptimisation., ⢠Support experimentation frameworks in partnership with CRM and Data. Channel Expansion ⢠Architect and operationalise new CRM channels (e.g. WhatsApp, SMS, in-app)end-to-end, including consent model design, SDK/API integration, eventschema definition, and performance measurement frameworks., ⢠Scope architecture, integration requirements, consent models, and testingframeworks., ⢠Build playbooks to ensure repeatable, high-quality rollout across markets. Martech Roadmap & Capability Growth ⢠Identify opportunities to improve our Martech ecosystem and platform usage., ⢠Evaluate new Braze features and emerging capabilities pragmatically., ⢠Contribute to shaping a best-in-breed Martech stack that supports CRM andPerformance Marketing teams. Success in the First 6 Months ⢠Finalise and stabilise the UK migration to Braze., ⢠Expand CRM beyond predominantly email and push into at least one newchannel (e.g. WhatsApp, SMS, in-app), with strong architecture andgovernance., ⢠Improve platform reliability, documentation, and QA standards., ⢠Help demonstrate clear ROI from improved Braze utilisation., ⢠CRM Technology Manager (Braze Specialist) V2 3, ⢠Build trust with Senior CRM Managers as the go-to technical expert., ⢠Establish a clear view of âwhat nextâ in Martech capability. Skills & Experience Essential ⢠Deep, hands-on experience administering Braze (or comparable CEP),including advanced Canvas builds and complex Liquid logic., ⢠Strong technical capability across, ⢠SDKs, APIs, SQL, data modelling, and ETLpipelines, ⢠Experience debugging data issues end-to-end across product, warehouse,and CRM platforms., ⢠Experience defining and maintaining scalable event taxonomies and CRM data schemas, ⢠Hands-on experience integrating CRM into native app and web environments,including push (APNs/FCM) and in-app messaging., ⢠Experience launching or operationalising new CRM channels (SMS,WhatsApp, in-app)., ⢠Strong understanding of email and push deliverability best practice, ⢠Ability to build scalable, reusable templates using HTML, CSS, and Liquid, ⢠Experience implementing governance, QA frameworks, and permissionmodels within CRM platforms., ⢠Comfortable working cross-functionally with CRM, Data Engineering, andProduct Engineering., ⢠Strong documentation and communication skills., ⢠Experience working in regulated or PII-heavy environments. Desirable ⢠Experience completing or stabilising a multi-market CRM platform migration., ⢠Familiarity with warehouse-native CRM setups (e.g. Databricks + Reverse ETLtools)., ⢠Exposure to AI-enabled marketing capabilities., ⢠Experience working in global or multi-market environments., ⢠Fintech or regulated industry experience.