Head of Marketing
7 days ago
London
1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. V&C Associates are executive search organisation working with Global Brands and we are working with a known beauty brand who have a rapidly growing presence across the UK, US, and AUS, they are seeking a dynamic Head of Marketing to lead the global marketing strategy, drive brand awareness, and spearhead multi-channel growth. The position will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions. This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer. Key Responsibilities Strategic Leadership & Brand Growth engagement. • Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning, • Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies., • Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making., • Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans., • Ensure a unified brand experience across all touchpoints. Digital & Performance Marketing • Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies., • Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention., • Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms. PR, Events & Partnerships • Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility., • Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement., • Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility., • Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning. Creative & Brand Direction • Define and refine the brands identity, tone of voice, and visual storytelling, ensuring alignment across all channels., • Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms., • Ensure brand messaging resonates with our target audiences, adapting creative strategies for each market., • Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media. Data-Driven Decision Making • Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies., • Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly., • Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance., • Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact. Leadership & Team Development • Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making., • Oversee the growth and structuring of the marketing teams to support business objectives., • Provide mentorship and career development opportunities to team members, ensuring long-term success., • Lead a culture of excellence, collaboration, and results-driven execution. Skills and Requirements: • Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, not necessarily from a beauty back ground Fashion experience and exposure would be preferable., • Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations., • Highly commercial mindset with a strong ability to interpret data to drive decisions., • Exceptional leadership skills with a track record of developing high-performing teams., • Excellent communication, presentation, and stakeholder management skills., • Innovative and creative thinker, able to push boundaries while maintaining brand integrity., • Strong understanding of global market dynamics, with experience scaling brands internationally., • Director, • Full-time, • Marketing and Management, • Retail Apparel and Fashion, Computer Games, and Movies, Videos, and Sound Referrals increase your chances of interviewing at V&C by 2x Get notified about new Head of Marketing jobs in London Area, United Kingdom. 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