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The Marketing Department is an influential dynamic and creative team of 23 people split across Marketing, SEO, Demand Generation and Product Marketing. We are looking for a seasoned Senior Marketing Executive with previous experience in a Senior role. Digital marketing competencies and lead generati

Senior SEO Content Executive ABOUT US National Accident Law, home of National Accident Helpline, is a leading provider of consumer legal services, helping individuals access justice and the compensation they deserve. With a reputation for trust, expertise, and innovation, we are committed to delivering exceptional client experiences and driving sustainable digital growth. At National Accident Law, we believe that diversity drives success. We are proud of our inclusive workplace, where everyone feels valued, respected, and safe. We welcome applications from all walks of life and encourage you to bring your most authentic self to work. ABOUT THE ROLE We are looking for a Senior SEO Content Executive who is passionate about content, search intent, and creating high-quality, user-centred digital experiences. This role is ideal for someone who lives and breathes SEO content. We’re talking all things keyword research, competitors’ analysis, and producing engaging, well-optimised copy that performs well. You don’t need previous experience in the claims sector or legal industry. What matters is strong editorial ability, an understanding of SEO best practices, and a willingness to learn. You’ll work closely with our digital PR, CRO, organic social and wider marketing stakeholders and agencies, contributing to a collaborative and insight-driven environment. Working with our legal experts, you will translate complex legal topics into clear, accessible content that is compliant with SRA guidelines. The purpose of this role is to help boost organic visibility across SERPs, LLMs and support client acquisition. This is a content-first SEO role; technical SEO exposure is welcomed but not essential, and digital PR experience is a bonus, not a requirement. SENIOR SEO CONTENT EXECUTIVE KEY RESPONSIBILITIES SEO Content & On-Page Optimisation • Conduct keyword research, search intent analysis, and competitor reviews to inform content decisions., • Write clear, engaging, SEO-optimised content for landing pages, guides, blogs, FAQs, and other site sections., • Optimise existing site content to improve rankings, visibility and engagement., • Ensure all content aligns with brand tone of voice and user needs., • Support internal teams by producing SEO recommendations for new content opportunities. Stakeholder Collaboration • Work with digital PR, CRO, organic social, and design stakeholders to deliver integrated content activity., • Liaise with internal subject-matter experts to ensure content is accurate, clear and compliant., • Provide SEO considerations for campaigns and new page launches. Website Management • Upload, edit, and maintain content using Umbraco (or similar CMS)., • Follow best practices in formatting, accessibility, and internal linking. Performance Management • Use SEO tools (e.g. GSC, GA4, SEMrush, etc) to monitor organic performance, conversion rates and contribute to reporting., • Highlight opportunities for content improvements based on data. SKILLS AND EXPERIENCE REQUIRED • 2-4 years’ experience in SEO content, editorial SEO, or digital content roles., • Strong writing skills with the ability to turn complex topics into accessible, user-friendly content., • Good understanding of SEO fundamentals: keyword research, on-page optimisation, E-E-A-T guidelines, SERP analysis. LLMs would be a bonus., • Experience using SEO tools such as GSC, GA4, SEMrush or similar., • Familiarity with CMS platforms (e.g., WordPress, Umbraco, Sitecore)., • Ability to manage deadlines, prioritise work and collaborate across teams. NICE TO HAVE (BUT NOT ESSENTIAL) • Exposure to technical SEO principles., • Basic understanding of digital PR or link-building activity., • Experience working with regulated industries (e.g., financial, health, legal)., • Experience working with agencies. WHAT WE CAN OFFER YOU • Annual leave: 25 days plus bank holidays, • Pension: 3% contributory, • Healthcare scheme: claim up to £1,000 back with Simply Health, • Death in service: cover of 3 x salary, • Perks at Work: exclusive member discounts across a range of goods and services, • Community Day on us: volunteer in your community for one day each year, • CPD Opportunities: training and development opportunities to boost your confidence, realise your strengths and develop your career with us. We are proud that each year our employees rate our business higher than Gallups ‘Exceptional Workplace Award Winners’ for being a great place to work. We are Gold awarded Investors in People and are proud to say that National Accident Law is a great place to work. But don’t just take our word for it, come and find out for yourself! Location: UK – hybrid or remote working offered (with periodic travel required to the Kettering office, for team events). Department: Marketing Reports to: Head of SEO & CRO

About Kolsquare ___ is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances. Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube. In 2024, Kolsquare joined the ___, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth. About ABOUT KREATORS BY KOLSQUARE. - Kreators by Kolsquare is a mobile app for professional content creators to manage collabs, admin, billing, media kits, and analytics in one place. Developed by Kolsquare, Europe’s leading Influencer Marketing Platform, Kreators combines best-in-class software with community programs in a fast-growing category. KOLSQUARE MISSION * Kolsquare is a Benefit Company, certified B-Corp in 2024. Kolsquare exists to help you reach your greatest potential. And positively impact the world. Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing. KOLSQUARE CULTURE & VALUES * • Deliver WOW, • Be Responsible in your actions, • Pursue Growth & Learning, • Be passionate and determined, • Share your Power, Knowledge & Wealth, • Build Authentic relationships We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results. 📌 ______. YOUR ROLE * Reporting to the CMO, you will own the new Kreators by Kolsquare business line marketing strategy, executing high-impact initiatives that drive awareness, credibility, and user acquisition for creators. You will work closely with the Kolsquare central marketing team (growth, digital, brand, field, product marketing) and the product team to define acquisition strategy, create the right marketing materials, and ensure this new business line turns Kreatorsby Kolsquare into a clear value proposition and successful business. Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration, working with communication, brand, content and digital marketing to position Kreators by Kolsquare as the solution that professional content creators need. Your Key responsibilities : • Lead marketing for Kolsquare’s first B2C product line from strategy to execution, • Build the brand and its core messaging and positioning so that it becomes the go-to app for creators, • Build the user acquisition strategy across all markets that Kolsquare operates in (France, Germany, Italy, UK, Spain, Benelux, Nordics) for this new B2C environment, • Build, plan and execute on the marketing plan with a PLG led model approach (landing pages, app store optimization, paid social, creator partnerships, email, referral…)., • Partner with the marketing central team (Brand, Communication, Content, Growth) and in country field marketing team members to deliver on business results, • Collaborate with the product team, deliver market insights to support product innovation, • Define and implement lead generation campaigns, including content marketing, SEO/GEO and paid social, • Define and implement KPI’s to measure impact and optimize for lead conversion rates by channel, • Own Kreators by Kolsquare website (structure, UX, SEO, conversion) and build it to be the backbone of the user acquisition strategy, • Analyzing the performance of marketing operations, identify key insights, recommend and implement actionable improvements., • Build relevant content for SEO, GEO applicable for this target audience, • Report on plan, performance, progress to business line leader and CMO, • Engage with influencer communities & ambassadors to create advocacy and strengthen Kreators by Kolsquare’s reputation. YOUR PROFIL * Must-haves 🫵 • 5+ years of experience as a marketing generalist in a B2C environment ideally in Influencer Marketing or SaaS Martech., • A deep understanding influencer marketing & media landscape, • Fluent level of English, • Strategic thinker and hands-on executor, ready to own and scale Kreators by Kolsquare’s presence in Europe, • Commercially driven and know how to generate demand in B2C with a PLG approach, • Experience in creating appealing marketing materials (blogs, videos, ads email sequences…)., • Demonstrated experience in B2C demand generation activities, • Based in an EU country Nice-to-haves ✌️ • An entrepreneurial spirit and operating in unknown territory stimulates you, • A self-starter, you thrive in a fast-moving, international environment, • Additional European language is a plus (French, Spanish, German, Italian) WHAT WE OFFER? * • You can be based anywhere in Europe., • Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide., • Monthly and quarterly highlights in person to get together with other Kolsquarians for great team-building events., • A package linked to the market that will not be based on your location., • The stability and resources of a profitable group, with the agility of a scale-up., • Continuous training opportunities and career development support. THE RECRUITMENT PROCESS * • Intro call with our talent acquisition team at Team Blue, • Call with Peggy, CMO, • Interview with Torsten, CTO Kreators by Kolsquare, • Case study with CMO and a Kolsquare marketing Head Of, • Coaching interview with Julia, external coach, • Final interview with Quentin, our CEO, • Reference checks Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators’ profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors. Kolsquare has built a thriving global community of influencer marketing experts, and offers hundreds of customers (Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora,, Lush, Hermès…) the latest Big Data, AI and Machine Learning technologies to drive inspiring partnerships, tapping into an exhaustive network of KOLs with more than 5,000 followers in 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube and SnapChat. As a Certified B Corporation, Kolsquare has been pioneering Responsible Influence by championing transparency, ethical practices, and meaningful collaborations to inspire change. Since October 2024, Kolsquare forms part of Team.Blue, a leading digital enabler for businesses and entrepreneurs across Europe made up of over 60 successful brands in the fields of web hosting, domains, e-commerce, online compliance, lead generation, application solutions, and social media.

Key Responsibilities - Developing and implementing digital marketing strategies, including paid social, Affiliates, SEO, SEM and PPC - Building strategies with a key focus on driving new customer acquisition and increasing brand awareness - Working closely with properties to ensure that we are comm

The ideal candidate will have a Bachelor’s degree, proven success in digital marketing strategies, excellent skills in SEO/SEM, and substantial experience in e-commerce.

You will be responsible for developing and implementing a comprehensive digital marketing strategy aligned with business objectives, overseeing all digital channels including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing. Our client, a rapidly growing

This permanent, senior role offers full ownership of marketing strategy, brand development, and successful launch of multiple new sites across the UK. Head of Marketing to join a rapidly expanding consumer brand at a pivotal stage of growth. Strong knowledge of digital marketing, including SEO, PPC,

Knowledge of HTML/CSS and technical SEO principles. Experience with international SEO or large-scale enterprise websites. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.