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  • Social Media Manager
    Social Media Manager
    21 days ago
    £30000–£35000 yearly
    Full-time
    London

    The Social Media Manager will oversee digital branding and online presence across Western and Asian social platforms. This role requires expertise in luxury content creation, trend research, and culturally appropriate marketing strategies. You will help elevate our salon as a premium brand for affluent clients and beauty enthusiasts. Key Responsibilities • Capture and edit high-quality photos and videos of nails, lashes, brows, and the salon environment., • Produce elevated content for Instagram, TikTok, Xiaohongshu , WeChat, and/or Weibo., • Create Reels, TikToks, Stories, and RED notes with a luxury, lifestyle-focused aesthetic., • Manage posting schedules and daily activity across Western and Asian platforms., • Maintain a consistent brand voice, premium visual identity, and culturally appropriate messaging., • Localize content for Asian audiences when needed (style, tone, translations)., • Respond to comments, DMs, and inquiries with professionalism and discretion., • Provide concierge-style communication appropriate for high-net-worth clients., • Engage with Asian beauty communities, KOLs, influencers, and local luxury partners., • Create monthly content and marketing strategies tailored to luxury and Asian markets., • Identify and integrate relevant beauty trends (Korean lash styles, Japanese nail art, minimalist luxury aesthetics)., • Plan seasonal and culturally relevant campaigns (Lunar New Year, Mid-Autumn, Golden Week, etc.)., • Identify, vet, and manage collaborations with influencers, KOLs, and micro-creators., • Coordinate content expectations, posting calendars, and track performance results., • Track performance, engagement, follower growth, and conversion metrics., • Provide monthly reports with insights and recommendations., • Monitor luxury competitors and industry trends for continuous improvement., • Maintain a polished, upscale brand presence across all platforms., • Monitor and manage online reviews - address client comments or concerns with professionalism and brand-aligned tone., • Build relationships with Asian communities, upscale local businesses, and beauty networks., • Highlight client testimonials, VIP experiences, and exclusive service offerings., • Encourage user-generated content (UGC) and manage permissions.

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  • Advertising Account Manager
    Advertising Account Manager
    2 months ago
    £35000–£46000 yearly
    Full-time
    London

    Advertising Account Manager (Occupation Code: 2494) Average Annual Salary: £35,000 – £46,000 Job Overview The Advertising Account Manager is responsible for planning, managing, and executing advertising, branding, and creative marketing campaigns for the company’s shop-based food and beverage projects. The company focuses on shop management, light beverage and food brand operations, business partnership development, and project expansion management. This position requires strong market insight and bilingual communication skills (English and Mandarin), with the ability to integrate Eastern and Western dining cultures through creative marketing and new media strategies, building a modern and international brand communication system. Key Responsibilities • Develop and execute brand advertising and marketing strategies to enhance brand awareness and business growth across light beverage and food sectors;, • Coordinate brand campaigns, advertising concepts, and visual content to ensure consistent brand identity and creative direction;, • Manage relationships with clients and business partners, and collaborate closely with internal creative, photography, design, and marketing teams;, • Lead the creation and publishing of bilingual marketing content — including short videos, posters, and social media materials — across platforms such as TikTok, Xiaohongshu (RED), Instagram, and Facebook;, • Manage advertising budgets, project timelines, and performance tracking, including ROI analysis;, • Plan and oversee brand events, product launches, thematic campaigns, and cross-industry collaborations;, • Analyse market trends and consumer behaviour to identify new opportunities and develop innovative brand strategies;, • Provide creative direction for multi-channel marketing initiatives that reflect both Eastern and Western cultural influences. Qualifications • Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field;, • 1–3 years of experience in advertising, branding, food & beverage marketing, or creative project management;, • Fluent in both English and Mandarin Chinese, with excellent verbal and written communication skills;, • Knowledge of light dining, beverage, or Asian food culture is preferred;, • Strong project coordination, creativity, and teamwork abilities;, • Proficient in advertising and marketing tools such as Adobe Creative Suite, Canva, Google Ads, Meta Business Suite, TikTok, and Xiaohongshu (RED);, • Solid understanding of brand strategy, visual identity, and integrated marketing communications;, • Highly organised, innovative, and able to perform well under pressure;, • UK driving licence preferred. Work Location London, United Kingdom Employment Type Full-time / Permanent

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