Marketing Data Analyst
17 hours ago
Bolton
Marketing Data Analyst, Bolton, £35,000 - £45,000 DOE This fast-growing business is looking for a data-driven problem solver who can transform complex information into clear business insights that drive real results. You’ll play a pivotal role in shaping business performance, supporting marketing strategy, and delivering measurable, data-led growth across multiple brands. This role suits someone who enjoys both the technical and strategic sides of analytics, from data modelling and dashboard building to translating insights for decision-makers and clients. Key Responsibilities • Collect, clean, and analyse data from multiple sources including CRM systems, marketing platforms, and business databases., • Design and maintain dashboards to track key performance metrics such as leads, conversion rates, ROI, and revenue trends., • Support campaign optimisation through testing, segmentation, and trend analysis., • Build automated data pipelines and unified reporting structures for performance tracking., • Present insights and recommendations to leadership teams and clients in a clear, actionable format., • Deliver client-facing dashboards and performance reports across digital marketing channels (SEO, PPC, Paid Social, etc)., • Integrate data from multiple sources (Google Analytics, Meta, HubSpot, etc.) to enable efficient reporting., • Contribute to forecasting, predictive analysis, and strategic decision-making using data models and trend insights. About You • Degree in Data Science, Statistics, Economics, Computer Science, or a similar field., • Minimum two years' experience in a Data Analyst or Business Intelligence role., • Advanced proficiency in SQL and data visualisation tools (Power BI, Tableau, or Looker Studio)., • Experience using Python or R for analysis or automation., • Strong understanding of digital marketing analytics (Google Analytics 4, Google Ads, Meta Ads, SEO/PPC metrics)., • Skilled in Google Tag Manager and familiar with CRM/data integration tools (HubSpot, Zapier, Airflow, etc.)., • Excellent analytical and problem-solving skills with great attention to detail., • Strong communication skills and able to explain complex data clearly to non-technical audiences., • Comfortable presenting client-facing reports and driving insight-led recommendations. What’s On Offer • Competitive base salary, • 4-day working week and work from home one day, • Exposure to cutting-edge data and marketing analytics tools., • Direct influence within two innovative, high-growth digital companies., • Clear progression opportunities into Senior Analyst or BI Lead roles., • Collaborative and insight-led culture that values learning and innovation., • Regular team events and trips. If you’re passionate about turning data into meaningful business impact and want to work in a forward-thinking, insight-led environment, we’d love to hear from you. Apply now to take the next step in your data career.