Product Marketing Manager
5 days ago
Luton
AsaProductMarketingManager,youwillberesponsiblefordrivingpositioning,go-to-marketexecutionandcommercialimpactacrosskeyareasoftheZellisportfolio.Yourfocusisclear:turninsightintorevenue.Youwilltranslateproductcapabilityintocompellingvaluestories,supportsuccessfullaunches,strengthencompetitivepositioningandequipourcommercialteamstowin. All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description. YouwillreporttotheHeadofProductMarketingandworkcloselywithProductManagement,Sales,CustomerSuccessandthewiderMarketingteam. Responsibilities Productpositioningandmessaging • Defineclear,differentiatedpositioninggroundedincustomeroutcomes., • Developmessagingframeworksthatmovetheconversationfromfeaturestomeasurablevalue., • Leadend-to-endgo-to-marketplansforproductlaunches,enhancementsandpropositions., • AlignProduct,Sales,MarketingandCustomerSuccessaroundsharedobjectivesandlaunchmilestones., • Conductbuyerresearch,win/lossanalysisandcompetitormonitoring., • Maintainup-to-datebattlecards,personasandsegmentationframeworks., • Developtoolsthathelpsalesteamssellonvalue,notfeatures., • Creatediscoveryguides,valuepropositions,objection-handlingframeworksandbusinesscasesupportmaterials., • Trackproductmarketingcontributiontowinrates,dealsizeandgrowth., • Usedatatorefinemessaging,campaignsandGTMprocesses., • Significantproductmarketingexperience,ideallywithinHR,PayrollorB2BSaaS., • Experiencedeliveringstructuredgo-to-marketplansinenterpriseenvironments., • Strongcommercialawarenessandcomfortworkingwithrevenuemetrics., • Provenabilitytoturncomplexproductcapabilityintosimple,persuasivemessaging., • Experiencesupportingcompetitiveintelligenceandsalesenablementprogrammes., • ConfidentcommunicatorwhocaninfluenceacrossProduct,SalesandMarketing., • FormalMarketingqualificationsareadvantageousbutnotessential AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices. Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday: • Unstoppabletogether., • Alwayslearning., • Makeitcount. Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive: • Acompetitivebasesalary., • 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday., • Privatemedicalinsurance., • Lifeassurance4xsalary. xrnqpay, • Enhancedpensionschemewithcompanycontributionsupto8.5%., • Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.