Marketing Technology Lead
2 days ago
Iselin
Build and run the engine behind modern marketing. We’re seeking a hands-on MarTech Lead to own and optimize our full marketing technology ecosystem—ensuring campaigns launch seamlessly, systems perform reliably, and Marketing is never blocked by technology. This is a true builder role. Success is defined by what gets shipped, improved, and kept running—without disruption. What You’ll Do Own & Optimize the MarTech Stack • Own performance, reliability, and scalability of all marketing systems (CMS, dialer, tracking, lead delivery)., • Ensure zero marketing downtime through monitoring, troubleshooting, and proactive issue resolution., • Manage integrations, APIs, and data flows across platforms., • Build and maintain website and landing page experiences (Next.js, React, CMS)., • Optimize UX, conversion paths, forms, tracking, and SEO fundamentals., • Build and optimize email campaigns, templates, and lifecycle programs., • Implement automation, personalization, and scalable frameworks., • Own dialer configuration, access, and uptime—no disruption to lead-to-call execution., • Manage campaign and purchased lead uploads into Salesforce., • Execute SMS campaigns with segmentation, triggers, and personalization., • Align messaging across email, SMS, and web experiences., • Implement and optimize review-generation workflows., • Partner with Marketing, Sales, Ops, and Tech to deliver solutions., • Identify risks early and resolve issues quickly—without unnecessary escalation., • Support QA, testing, and post-launch optimization. What Success Looks Like • Campaigns launch quickly and reliably, • Systems are stable, scalable, and trusted, • Customer journeys feel seamless across channels, • Fewer handoffs, fewer escalations, clearer ownership, • More gets built, less breaks, and marketing moves faster What We’re Looking For Required • 5+ years in MarTech, digital marketing ops, or similar hands-on role, • Experience with Marketo or similar marketing automation platform, • Experience with CMS/front-end development (Next.js, React preferred), • Experience with APIs and integrations (.NET preferred), • Experience with SMS platforms (Attentive or similar), • Strong problem-solving skills with a bias for execution Preferred • HTML, CSS, JavaScript, • Salesforce or CRM integrations, • Azure DevOps or cloud environments, • Analytics, attribution, and performance tracking, • Experience in fast-paced, growth environments Why This Role Matters This role eliminates friction by putting ownership and execution in one place. Instead of ideas bouncing between teams, you’ll build, launch, and optimize directly—creating a faster, more reliable, and scalable marketing engine. Why this works better: • Keeps all core responsibilities, • Removes repetition and over-explanation, • Uses tighter, more executive language, • Easier for top MarTech talent to scan in ~30 seconds