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  • Digital Marketing & Online Presence Manager
    Digital Marketing & Online Presence Manager
    3 days ago
    Full-time
    Manhattan, New York

    Position Overview NY Iconic Tours is seeking a highly motivated Digital Marketing & Online Presence on site position. Manager to manage, optimize, and grow our digital presence across all online platforms. The ideal candidate will ensure our website, Google listings, advertising campaigns, and digital marketing efforts consistently generate more direct bookings, increase brand awareness, and improve our online reputation. This role is ideal for someone who is results-driven, creative, analytical, and experienced in tourism, hospitality, or e-commerce marketing. Key Responsibilities • Manage and continuously update the company website., • Improve website speed, user experience, and conversion rates., • Optimize SEO to increase organic search rankings., • Manage Google Business Profile and ensure business information remains accurate., • Create, manage, and optimize Google Ads campaigns., • Monitor and improve Google Maps visibility., • Manage online listings across travel and tourism platforms., • Optimize listings on TripAdvisor, Yelp, Bing Places, Apple Maps, and other directories., • Manage and improve the company's online reputation through review management., • Create landing pages for promotions and seasonal campaigns., • Monitor website analytics and customer behavior using Google Analytics and Search Console., • Track conversions and improve return on advertising spend (ROAS)., • Coordinate with the sales and operations teams to promote new products and special offers., • Maintain accurate tour schedules, pricing, and promotional content online., • Recommend new digital marketing strategies to increase direct bookings., • Monitor competitors and identify opportunities to outperform them online. Qualifications • Experience managing WordPress, Shopify, Wix, or similar CMS platforms., • Strong knowledge of SEO and local SEO., • Experience with Google Ads and Google Analytics., • Experience managing Google Business Profile., • Knowledge of Meta (Facebook & Instagram) advertising is a plus., • Familiarity with travel, tourism, or hospitality marketing is preferred., • Excellent written and verbal communication skills., • Strong analytical and problem-solving abilities., • Ability to work independently and meet performance goals. Performance Goals • Increase direct online bookings., • Improve Google search rankings., • Increase website traffic., • Reduce advertising cost per acquisition., • Improve conversion rates., • Grow positive Google reviews and online reputation., • Increase return on advertising spend., • Keep all online listings accurate and up to date., • Expand the company's digital presence across search engines and travel platforms. Compensation Competitive salary based on experience, with performance bonuses available for achieving measurable growth in online bookings, website traffic, search rankings, and advertising performance. Join NY Iconic Tours and help build one of New York City's leading sightseeing brands by driving our digital growth and online success.

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  • Social Media Content Creator & Digital Media Strategist 
    Social Media Content Creator & Digital Media Strategist 
    8 days ago
    $10–$15 hourly
    Part-time
    Fort Lee

    Code Media, owner of FMHipHop, is seeking a creative and motivated Social Media Content Creator & Digital Media Strategist. This role involves working in person with Cherry Martinez in Fort Lee, New Jersey. This is a paid opportunity at $15/hour, with a schedule of approximately 2 days per week, 3 hours a day. The position will begin with a minimum 1-month trial period, with the potential to extend for up to 3 months. The primary focus of this role is to help build and grow a personal brand and digital media presence through YouTube and other social media content creation. We are looking for someone who enjoys creating content and understands the process of building an engaging online presence. You will collaborate with Cherry Martinez, founder of FMHipHop and Code Media, to develop, film, produce, and edit content for various projects. Responsibilities may include: • Brainstorming and developing video ideas for YouTube, Instagram, TikTok, and other platforms., • Creating content strategies and planning engaging videos., • Assisting with storytelling and developing creative concepts., • Filming videos using provided cameras, smartphones, and other equipment., • Applying basic filming techniques, including camera angles, lighting, and visually appealing content creation., • Editing videos for YouTube, reels, shorts, and social media platforms., • Adding captions, transitions, graphics, and other editing elements., • Ensuring content matches the brand’s style and audience., • Helping establish a consistent content schedule and social media presence. Types of content may include: • Lifestyle videos., • Business and entrepreneurship content., • Restaurant eating out and experience videos., • Interviews and media-related content., • Personal brand content., • Short-form social media videos., • Other creative projects developed collaboratively with Cherry. We are looking for someone who: • Has experience creating social media content or managing their own social media platforms, particularly a YouTube channel., • Understands YouTube content creation and audience engagement principles., • Is proficient in filming and editing videos., • Has knowledge of platforms such as YouTube, Instagram, TikTok, or similar., • Possesses experience with editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar tools (experience is a plus)., • Demonstrates creativity, strong communication skills, and a passion for storytelling and strategizing., • Understands branding, marketing, storytelling, appealing content creation, and editing., • Is interested in digital media, branding, entertainment, and content creation. This is an excellent opportunity to gain hands-on experience in real digital media projects, build your portfolio, work directly with a media professional, and gain valuable experience in content production and personal branding. If interested, please include the following in your application: • Your availability for a phone call or virtual interview., • Your current location., • Confirmation of your ability to commute to Fort Lee, New Jersey for an in-person position., • Examples of content you have created or access to your portfolio.

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