80 Best easy retail Jobs in White Plains, New York (April 2026)

Trade Marketing Manager

5 days ago

New Rochelle

Job DescriptionJob Title: Brand Strategy & Activation Marketing Manager Job Description The Brand Strategy & Activation Marketing Manager drives growth across a diverse beverage portfolio by developing and executing innovative brand and trade marketing programs that increase awareness, trial, and velocity across all channels. This role connects brand strategy with in-market execution, leading the creation of scalable, insight-driven initiatives that come to life across on-premise, off-premise, and emerging channels. Working closely with Sales, National Accounts, distributor partners, and external agencies, the manager delivers bold, retail-ready ideas that elevate brand presence and generate measurable gains in distribution and sales. Responsibilities • Develop and execute integrated brand and trade marketing programs across the full portfolio, ensuring they are tailored to key channels and customers., • Translate brand positioning into disruptive, channel-ready marketing initiatives that drive awareness, trial, and velocity., • Lead annual and seasonal marketing planning around key consumption occasions such as summer, holidays, and Halloween., • Ensure consistency of brand voice, visual identity, and messaging across all consumer and customer touchpoints., • Identify new ways to position brands in-market to increase relevance, differentiation, and long-term growth., • Build scalable marketing programs that can be deployed across multiple channels, including in-store merchandising and POS, digital and shopper marketing, and experiential activations and events., • Develop and maintain core marketing assets such as brand toolkits, campaign guidelines, and sell-in support materials for sales and distributor teams., • Bring forward innovative ideas that drive incremental distribution, visibility, and consumer engagement across on-premise and off-premise environments., • Partner with vendors, agencies, and creative partners to execute marketing programs effectively, on time, and within budget., • Collaborate with Sales and distributor teams to adapt marketing programs for on-premise, independent retail, and regional and national accounts., • Provide tools, resources, and sell-in materials that support distribution growth and strong in-market execution., • Support go-to-market strategies for new product launches, limited-time offerings, and innovation initiatives from planning through post-launch evaluation., • Leverage syndicated data sources such as Nielsen and IRI, as well as internal reporting, to identify opportunities and inform brand and trade marketing strategy., • Track and report on program effectiveness, including sales impact, brand visibility, and execution quality at retail and on-premise accounts., • Translate insights and performance data into clear, actionable recommendations to optimize future programs and investments., • Manage timelines, budgets, and deliverables across multiple concurrent marketing initiatives in a fast-paced environment., • Partner cross-functionally with creative, operations, and supply chain teams to ensure marketing plans are aligned, feasible, and executed smoothly., • Support innovation and new product development efforts with marketing strategy, positioning, and launch planning., • Act as a key point of contact for distributor sales and marketing teams, agency partners, POS and merchandising vendors, and event and experiential partners., • Champion a culture of creativity, accountability, and collaboration within the marketing team, taking ownership of initiatives from concept through execution.Essential Skills, • Bachelor’s degree is required., • At least 4 years of experience in brand marketing, trade marketing, or shopper marketing within beverage alcohol or consumer packaged goods (CPG)., • Strong background in multi-channel marketing, including on-premise and off-premise environments., • Proven experience developing integrated marketing programs from initial concept through full execution and post-program evaluation., • Hands-on experience with syndicated data sources such as Nielsen or IRI, and the ability to translate insights into actionable marketing strategies (preferred)., • Proficiency with Microsoft 365, including PowerPoint, Excel, and Word for presentations, analysis, and communication., • Strong organizational skills with the ability to manage multiple projects, timelines, and stakeholders simultaneously., • Demonstrated project management capabilities, including budget management and coordination across internal and external partners., • Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities., • Excellent marketing communications skills, with the ability to craft clear, compelling messaging for both consumer and trade audiences., • Experience launching new products or brands and supporting them with go-to-market and activation plans., • Relevant experience in the beverage industry, ideally with leading beverage or beverage alcohol brands.Additional Skills & Qualifications, • Experience working within beverage alcohol or major beverage/CPG organizations and familiarity with their route-to-market structures., • Experience with shopper marketing, digital marketing, and in-store activation programs., • Comfort working closely with distributor sales and marketing teams, agency partners, POS vendors, and event/experiential partners., • Ability to develop brand toolkits, campaign guidelines, and sell-in materials that are easy for sales teams and distributors to execute., • Strong analytical mindset with the ability to interpret performance metrics and make data-informed decisions., • Proficiency with Adobe Creative Suite or the ability to collaborate effectively with creative teams using these tools., • Proactive, self-starter mentality with a willingness to take ownership of initiatives and run marketing programs end-to-end., • Collaborative working style and strong interpersonal skills to build productive relationships across internal teams and external partners., • Interest in contributing to a growing company where there is significant opportunity to shape marketing strategy and run your own initiatives.Work Environment This is primarily an on-site role in a collaborative office environment, working closely with a marketing team of approximately five colleagues within a company of around 150 employees. The organization emphasizes a strong in-office culture, with a preference for five days per week on site and potential flexibility for limited remote work. You will work in a fast-paced, entrepreneurial setting where you partner daily with sales, operations, and external partners, and where you have the opportunity to own and lead marketing initiatives for a growing portfolio of brands. Job Type & Location This is a Permanent position based out of New Rochelle, NY. Pay and Benefits The pay range for this position is $90000.00 - $115000.00/yr. Offers a competitive employment package for its employees, particularly in sales and management roles, including medical, dental, and vision insurance, 401(k) plans with company match, and paid time off. Employees often receive perks like free wine samples, and roles often come with bonuses and reimbursements. Comprehensive Insurance: Medical, dental, and vision insurance plans. Retirement & Financials: A 401(k) plan with company matching, along with disability and life insurance. Perks & Lifestyle: Perks often include free wine samples, occasional free lunches/snacks (e.g., Bagel Mondays), and a family-oriented work atmosphere. Compensation Structure: Competitive base salaries for specialized roles (e.g., Sales Representatives) and performance-based bonuses. Job Support: Reimbursements for business expenses, including cell phone expenses and auto allowances for, for instance, California market managers. Leave: Paid Time Off (PTO) and paid holidays. Workplace Type This is a fully onsite position in New Rochelle,NY. Application Deadline This position is anticipated to close on May 8, 2026. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email for other accommodation options.

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