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About the Role We're looking for a sports-obsessed, fashion-forward digital storyteller to lead our site merchandising and product content strategy across all channels. As the Site Merchandising & Content Manager, you'll play a pivotal role in blending creativity and commerce, ensuring every product is not only listed — but celebrated. In this role, you’ll lead a cross-functional team that powers our brand-owned sites, retailer dropship portals, and online marketplaces. You’ll own how our collections show up digitally — and bring them to life in a way that reflects our DNA: premium sports fashion, culture-driven creativity, and bold commercial intent. This is more than just managing products online — it’s about curating a digital flagship that speaks to passionate fans and trendsetters across the region. What You'll Do Lead with Vision & Passion • Manage and mentor a dynamic team of Site Merchandisers across brand DTC, dropship, and marketplaces., • Be the editor-in-chief of our product storytelling across platforms — from homepage to PDPs., • Oversee daily content refreshes, launch rollouts, asset updates, and QA checks across Shopify Plus and third-party platforms., • Own the master merchandising calendar and ensure all teams are sprinting in sync with seasonal and weekly drops., • Collaborate with Brand marketing to adapt creative assets into high-impact content across PDP, PLP, A+ content, and homepages., • Ensure products are sorted, tagged, and merchandised in a way that boosts discoverability and conversion — all while looking great., • Define and refine SOPs for content operations across all channels — with a test-and-learn mentality., • Partner with dev and analytics to identify content opportunities that improve speed, accuracy, and performance., • Work with Planning and Ops to ensure product availability aligns with launches., • Sync with Site Experience on experiments and CRO efforts that elevate the digital journey., • Report content effectiveness to stakeholders — using data to tell the story behind the story. What We're Looking For • 6+ years of experience in eCommerce merchandising, site operations, or content production, ideally in fashion, lifestyle, or consumer brands., • A deep love for sports and a pulse on what's trending in streetwear, athleisure, or premium fashion., • Strong leadership and project management skills with experience managing teams across channels., • Hands-on experience with Shopify Plus, CMS platforms, and retailer/marketplace seller portals., • Exceptional attention to detail with a proven ability to work cross-functionally in a fast-paced environment., • Fluent in Spanish, Portuguese or other languages is a plus. Why Join Us? This isn’t just a job — it’s a chance to help shape how a fast-growing, disruptive brand shows up in digital spaces globally. If you’re driven by storytelling, obsessed with sports culture, and thrive at the intersection of creativity and conversion, we want to hear from you.

Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey.News 12 New York is our National streaming service for regional news, weather and News 12 originals.If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions

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