Luxury Travel & Hospitality Digital Marketing Executive
2 days ago
Los Angeles
Modern Currency PR, an award-winning luxury travel & hospitality PR and digital agency specializing in bespoke PR and digital marketing campaigns for the world's most renowned hospitality brands is currently seeking a Digital Marketing Executive to join the agency's growing Digital Studio. Although this is a remote position, all candidates must be based in Los Angeles. The Digital Marketing Executive must have an innate hunger & passion for all things travel & hospitality (food, travel, etc.), and a strong handle on the latest and greatest social media disciplines. The ideal candidate must be highly organized, creative, and possess a willingness to deploy a scrappy and proactive approach to driving digital campaigns for the agency’s award-winning luxury travel & hospitality clients. The Digital Marketing Executive must possess at least 3-5 years of direct experience in social media strategy/management, with a true go-getter mentality. This position will co-exist with our PR campaigns, supporting collaborative digital opportunities for clients alongside a team of seasoned senior-level media industry professionals within an engaging boutique agency environment. Duties and Responsibilities, include but are not limited to: You will be expected to use your own independent judgment and discretion in performing the following anticipated duties: Client Service Responsibilities • Support MCPR Digital Strategy as part of the Digital Studio Division, influencer vetting, on-site photo shoots, and social media direction for relevant clients alongside the agency’s social platforms (IG, Twitter/X, LinkedIn, TikTok, etc.), • Service 4 – 5 top-tier client digital & social media accounts including MCPR Digital/Social; will report to Digital Marketing Manager & agency President, • Contribute to developing and ideating creative social media & digital ideas for client social plans, agendas, quarterly audits, and EOY Digital Recaps, • Develop a cadence, style, and strategy for each client to ensure follower growth, posting consistency, optimal engagement, and accessibility, • Visit local clients on a bi-monthly or monthly basis to create fresh on-trend photo/video content, • Assist in staffing on-property and in-studio shoots with digital & social media clients for the agency, • Build targeted social media & influencer and social media editor distribution lists and actively pitch, liaise, and engage on behalf of social media clients to secure meaningful, consistent, and goal-oriented results, • Social Media monitoring and reporting for client-related social media coverage; draft merchandising emails to share digital results with clients on a real-time basis, • Develop administrative social media documents, including adding Digital discussion points to bi-weekly and monthly meeting/call agendas, quarterly PR/Social Plans, weekly and monthly client activity reports, • Participate in bi-weekly and monthly agenda meetings/calls, • Familiarity with digital and social media software and platforms including Later.com, Canva, Influencity, SharePoint, CapCut, Temply, etc., • Responsible for reactive vetting & providing POV for influx of influencer requests on a daily basis for a variety of digital clients, • Maintain & set parameters for on-brand and mutually beneficial social media editor & influencer visits, trips & partnerships, • Consistently engage with followers across the various platforms and respond to messages/inquiries in a timely manner and facilitate social media influencer request/visits and conduct proactive outreach to influencers or partners who are on-brand and can help organically raise awareness, • Create monthly Digital Reports for each Digital Client showcasing growth, engagement, and analyzing trends, • Update and upkeep client folders on the server, • Support the onboarding and training of new Digital Interns, ensuring effective workflows and collaboration (quarterly) Qualifications • 3-5 years of social media experience in hospitality and/or travel, preferably in an agency setting, • Based in sunny Los Angeles, California + ability to thrive in a remote working situation, • Ability to travel for client needs; must have personal transportation, • Advanced proficiency in Microsoft Office, Google Suite & Canva, Later, CapCut, Temply etc., • Excellent verbal and written communication skills alongside excellent grammar and proofreading skills, including an in-depth knowledge of AP Style, • Excellent interpersonal skills, • Excellent organizational skills, • Must be able to identify and resolve problems in a timely manner, • High-energy, positive self-starter who is willing to go above and beyond to make a difference in a dynamic organization, • Creative problem solver and decision-maker, • Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion and acute attention to detail; The devil is in the details!, • Ability to think strategically but act tactically Skills Required: • Passionate: A passion for travel, hospitality, social media, cultivating big, game changing digital ideas, and helping our accounts grow, • Detail-Oriented: Appreciates the art of dotting I’s and crossing T’s; The devil is in the details, • Social Media Enthusiast: Social media junkie–there’s no such thing as reading/watching/engaging/posting too much—bonus points for pop culture acumen and wicked photo skills, • Team Player: Work alongside teammates and clients with professionalism, punctuality, and problem-solving skills, while maintaining a sense of humor, • Strategic: Has the ability to really dig deep into client goals to help teams secure meaningful and impactful social media content, • Creative: Enjoys helping teams create social media accounts that make others say "Why didn’t we think of that?”, • Self-Proclaimed Speed Demon: Love of a fast-paced environment and the satisfaction of a busy yet productive day, • Flexible: Flexibility and a desire for endless possibilities; Modern Currency is a dynamic, ever-evolving company that thinks beyond black and white, • Growth Mindset: Excitement for growth, new ideas, and new ways of doing things in a place you're thrilled to call home, • Innovative: Eager to help develop and strategize creative partnerships and alliances that keep clients ahead of the curve