Director of Marketing
hace 23 días
New York
Job DescriptionABOUT LMCC LMCC is Manhattans Arts Councila dynamic non-profit organization with a 50 year history of supporting and connecting artists and communities throughout Manhattan. Founded in 1973, LMCC serves hundreds of artists and tens of thousand of audiences each year through robust Re-granting and Artist Residency Programs as well as a dynamic calendar of free public art events throughout Manhattan and at the Arts Center at Governors Islanda 40,000 square foot arts center that is activated year round with public programs and art exhibitions. We are a 15 person team of passionate and devoted arts leaders and administrators, providing funding, studio and rehearsal space, professional development, and leadership in cultural planning and advocacy. All activities and operations are supported by a $6M budget and the leadership of an engaged Board of Directors. WHO WE ARE LOOKING FOR LMCC seeks a full-time Director of Marketing & Communications to lead the development of LMCCs marketing strategies and be a key voice in organizational planning. This senior-staff role will be responsible for defining institutional marketing goals and KPIs, building our audience, supporting implementation of audience data infrastructure (CRM), and enhancing LMCCs visibility and engagement across all platforms. In the first two years this role will have a focus on brand development and increasing the visibility of earned income programs and initiatives. The Director will oversee a two person marketing team along with seasonal consultants and will report to the Chief Operating Officer. This position is ideal for a visionary and experienced non-profit or arts sector marketing leader with a proven track record in strategic planning, team leadership, and data-driven audience development. The ideal candidate will be passionate about arts and culture, adept at building capacity within a lean team, and eager to drive significant growth in a dynamic non-profit environment. DUTIES AND RESPONSIBILITIES Strategic Marketing & Communications Leadership • Develop and implement a comprehensive, data-driven marketing and communications strategy aligned with LMCCs institutional goals, audience development, and fundraising objectives., • Lead the planning, execution, and evaluation of all marketing and communications initiatives, ensuring consistent brand messaging and maximum impact., • Serve as the primary steward of LMCCs brand identity, ensuring consistent messaging, visual standards, and tone across all internal and external communications., • Work with key stakeholders and leadership to oversee a brand overhaul project with the goal of redefining and strengthening LMCCs market identity., • Oversee media relations and public relations efforts, working closely with PR consultants to secure strategic media coverage and manage press inquiries., • Act as a collaborator and thought partner with the Director of Development to research, implement, and maintain a CRM or data management system with the goal of centralizing and analyzing audience and donor data., • Establish clear data collection protocols and reporting mechanisms to gain deeper insights into audience demographics, engagement patterns, and donor behavior., • Collaborate closely with the Executive Director, Director of Institutional Advancement, and program teams to ensure marketing strategies effectively support programmatic goals and fundraising initiatives., • Directly supervise, mentor, and empower the Senior Marketing Manager and Marketing Assistant, fostering a collaborative and high-performing team., • Optimize team workflows, allocate resources effectively, and identify opportunities for professional development to build internal capacity., • Manage relationships with external marketing, PR, and design consultants, including overseeing all design and creator content briefs, with the goal of ensuring alignment with strategic objectives and efficient resource utilization., • 7+ years of progressive experience in marketing and communications, with at least 3-5 years in a leadership or directorial role within a non-profit arts or cultural organization or equivalent work experience., • Demonstrated experience in developing and implementing comprehensive marketing and communications strategies that have driven measurable results., • Proven expertise in audience development, donor engagement, and the implementation of CRM or data management systems., • Strong understanding of digital marketing tools and platforms (e.g., website management, email marketing, social media, analytics, SEO/SEM) and their strategic application., • Exceptional written, verbal, and interpersonal communication skills, with the ability to articulate complex ideas clearly and persuasively to diverse audiences., • Experience in team leadership, staff supervision, and managing external consultants., • Familiarity with design and branding tools (e.g., Adobe Creative Suite)., • Deep knowledge of the non-profit cultural landscape and a passion for the arts., • Excellent organizational, project management, and budget management skills., • Strategic thinker with a strong analytical mindset and a commitment to data-driven decision-making., • Commitment to relationship building both at LMCC and throughout a larger network. We maintain a hybrid work schedule, generally requiring Tuesday & Thursday in-office at the Arts Center at Governors Island with remote work on Monday, Wednesday, and Friday. This is an exempt position and will require night and weekend availability. HOW TO APPLY Please apply through our jobs portal with a resume and cover letter speaking to your experience and connection to the mission of LMCC. Materials should be no longer then four pages total. LMCC is an equal opportunity employer dedicated to building a culturally diverse, inclusive, equitable, and safe environment for its staff. We strongly encourage applications from individuals who self-identify as BIPOC and/or women. LMCC prohibits any kind of discrimination on the basis of an individuals race, color, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, genetics, protected veteran status, economic status, or any other characteristic protected by federal, state, or local law Flexible work from home options available.