Founding Marketing Lead
23 hours ago
New York
Founding Marketing Lead NYC, Flatiron District | Full-Time | Onsite Compensation: $140,000 to $200,000 base + meaningful equity About the Company Our client is building the operating system for commercial HVAC, electrical, and plumbing suppliers and subcontractors. Their AI-powered quoting platform helps distributors and contractors modernize one of the largest and most operationally complex industries in the world. Over the past year, the company’s quoting product has scaled to thousands of quotes completed weekly, doubled revenue in 2026, and gained adoption among many of the top suppliers in North America. Fresh off a $14M Series A backed by leading construction technology investors, the company is entering its next phase of growth and expanding its GTM team. The Role We are hiring a Founding Marketing Lead to build and scale the company’s marketing engine across demand generation, content, campaigns, community, events, brand, and market positioning. What You’ll Do Build the Marketing Engine • Own and scale demand generation across paid acquisition, lifecycle marketing, outbound campaigns, partnerships, events, and growth experiments, • Run performance marketing end-to-end across channels like LinkedIn and Google Ads, including audience strategy, creative, landing pages, and attribution, • Develop campaigns and programs that drive qualified pipeline and measurable revenue impact, • Improve conversion across the funnel through messaging, targeting, experimentation, and optimization, • Establish sourced vs. influenced pipeline reporting and work closely with Sales on named accounts and revenue attribution Define the Company’s Voice in the Market • Help establish the company as the defining voice of AI in pre-construction and commercial construction supply, • Own the company’s LinkedIn presence across organic and paid, shipping consistent high-quality content including customer stories, product launches, podcast clips, executive POVs, and industry commentary, • Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content tailored to suppliers, estimators, contractors, and operators, • Translate customer pain points, workflows, and product capabilities into clear, compelling messaging that resonates with commercial construction teams, • Partner with the CEO on a founder-led content program, including interviews, raw audio, draft reviews, podcast content, and 3–5 high-quality posts per week, • Help turn the founders into trusted thought partners in the market, not just people selling software Build Customer & Industry Storytelling • Stand up and scale the customer story and testimonial engine from sourcing and interviews through approvals, publishing, and multi-format distribution, • Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content, • Launch and scale webinar and podcast initiatives across both live and on-demand formats, • Build content that earns trust with practical, non-marketing-heavy buyers in the trades and commercial construction ecosystem Support Strategic GTM, ABM & Partnerships • Research and identify high-value conferences, trade shows, sponsorships, trade groups, associations, and industry partnerships aligned with the company’s ICP, • Own field marketing execution end-to-end, including pre-event outreach, dinners, booth playbooks, and post-event handoff to Sales, • Launch and scale ABM programs across 1:1, 1:few, and 1:many motions, • Enable strategic partners with co-branded campaigns, collateral, and partner toolkits, • Partner closely with Sales, Product, and Leadership on GTM strategy, product launches, roadmap communication, and market positioning, • Build relationships with relevant trade publications and industry communities Leverage AI to Increase Marketing Velocity • Use AI tooling and automation to accelerate content creation, campaign execution, research, workflow automation, and GTM operations, • Build scalable workflows across CRM, enrichment, attribution, lead routing, outbound infrastructure, and lifecycle systems, • Experiment aggressively with modern AI-enabled marketing workflows and identify opportunities to create leverage across the GTM stack Measure and Optimize Performance • Track campaign performance, attribution, pipeline influence, CAC efficiency, and funnel conversion, • Run rapid experiments across channels, messaging, creative, and targeting to identify and scale what works, • Read closed-lost reasons, listen to customer calls, and feed those insights back into positioning, messaging, and campaigns What We’re Looking For • 3+ years of experience in B2B SaaS marketing, demand generation, growth, content, community, or GTM roles, ideally at early-stage companies, • Experience carrying or directly owning a real marketing-sourced pipeline number, • Strong ability to partner with Sales and operate close to revenue, • Comfort getting on customer calls, listening to losses, and learning directly from estimators, suppliers, contractors, operators, and branch managers, • Ability to write in a practitioner voice, not generic SaaS marketing copy, • Hands-on ABM experience across 1:1, 1:few, and 1:many programs, • Event-led pipeline experience, including pre-event outreach, onsite execution, and post-event follow-up, • Ability to ship sales enablement quickly, including one-pagers, case studies, decks, and launch materials, • Strong closed-lost curiosity and ability to turn deal feedback into sharper messaging, • AI-native approach to marketing, automation, content, workflows, and GTM operations, • High ambition, strong execution speed, and willingness to build from zero Strong Signals We are especially interested in candidates who bring some combination of: • B2B SaaS experience, • Early-stage startup experience, • Experience with complicated sellers or vertical SaaS, • Experience marketing to trades, construction, HVAC, electrical, plumbing, manufacturing, logistics, supply chain, or other operational buyers, • Community building experience, • Founder-led content, ghostwriting, or executive voice development, • Newsletter, podcast, LinkedIn, or audience-building experience This could be a fit for a content/community IC from a high-velocity SaaS company, a vertical SaaS operator who knows how to speak to trades buyers, or a creator-turned-operator with a real audience and the desire to build inside a company full-time. Compensation & Benefits • Base Salary: $140,000 to $200,000, • Equity: meaningful grant, aligned with background and experience, • Benefits: medical, dental, and vision, • Perks: free lunches and dinners