ECOMMERCE & MARKETING COORDINATOR
22 hours ago
New York
About Us Greenwich St. Jewelers is an award-winning, jewelry boutique located in the heart of Tribeca, NY with a personally curated selection of fine & fashion jewelry, plus unique and one-of-a-kind engagement rings. We are experts in custom design & jewelry repair/restoration with a workshop on premises. As a family business celebrating our 50th year in the industry, we lead with our heads and our hearts. Our greatest joy is the feeling of unearthing something unexpectedly delightful for a customer. We believe jewelry isn’t just something you own, it’s something that becomes part of who you are. We’re proud to help our clients discover their new favorite part of themselves. Position Summary We are seeking a detail-oriented Ecommerce & Marketing Coordinator to support the execution and optimization of Greenwich St. Jewelers’ digital commerce experience across Shopify Plus, Email, and SMS. This role is responsible for site merchandising, campaign briefing, creative coordination, reporting, and cross-functional project management across ecommerce and marketing initiatives. The ideal candidate combines strong operational rigor, creative sensibility, and analytical thinking, with hands-on experience in Shopify Plus and lifecycle marketing platforms such as Klaviyo. They are highly organized, proactive, and comfortable managing multiple priorities in a fast-paced luxury retail environment. This is an on-site role requiring 5 days per week in our New York City office. Core Responsibilities Site Strategy & Experience • Own upload, strategy, and briefing for all site assets, working with the Graphic Designer, Ecommerce & Marketing Director, and Developers (if needed) to ensure assets are on-brand and optimized for mobile and desktop, • Leverage data and Shopify knowledge to translate strategic direction from the Ecommerce & Marketing Director into high-impact site experiences for key moments (Holiday, Sale, Collaborations, etc.), • Own weekly and monthly site performance and merchandising reporting, providing thoughtful analysis and actionable recommendations, • Ensure press and promotional mentions are reflected on-site via appropriate badges and merchandising Site Maintenance • Create, merchandise, and maintain all collection pages, including monthly audits of designer and Top Nav collections for accuracy and relevance, • Conduct weekly site and merchandising audits to ensure PDPs have complete web descriptions, product details, imagery, and supporting assets, • Update photos for alternate metals as needed Email & SMS Responsibilities • Owns monthly creative briefing process for Email Campaigns, Flows, and SMS, • Writes copy, selects imagery, and communicates image requests to in-house photographer, • Solicits feedback from Ecommerce & Marketing Director and works closely with graphic designer on edits, • Owns A/B testing, send times, and segmentation strategy, • Owns reporting and data analytics for Email Campaigns, Flows, and SMS Photography Responsibilities • Assess styled and on-model shot needs for upcoming site and email assets and submit requests to the Social Media Coordinator, • Add SKUs with missing imagery to the shot list weekly, • Pull product and organize trays by designer ahead of shoots, • Return jewelry to the appropriate display, tray, or bin post-shoot, • Receive web-ready alt-view folders once complete, • Upload new imagery to PDPs and adjust image order so model alt views appear first Third-Party Management • Create, assign, and follow up on all developer tickets covering new feature requests, visual issues, promotions, site updates, new themes, and ongoing enhancements, • Attend all Digital Agency meetings with the Ecommerce & Marketing Director, leveraging time to address high-priority initiatives and outstanding requests, • Execute all agency-recommended site updates with Ecommerce & Marketing Director approval, • Monitor digital project execution to ensure initiatives progress according to timelines and roadmap, • Own site updates required to support SEO and Paid Media initiatives, including collection creation, merchandising, and providing linking destinations, • Coordinate cross-agency communication and initiatives to ensure alignment and timely execution, • Provide linking direction, create collection pages, and optimize merchandising for Email Marketing Qualifications & Skill Summary • At least 3 years of professional, non-internship experience required, • Advanced Shopify Plus experience across product uploads, variants, collections, merchandising, and PDP optimization, • Strong understanding of e-commerce merchandising and UX best practices, • Hands-on experience briefing and supporting Email and SMS campaigns and flows, • Advanced Klaviyo experience across segmentation, scheduling, and reporting, • Strong analytical and reporting skills across site performance, Email, and SMS, • Working knowledge of SEO best practices for e-commerce content and structure, • Experience collaborating with developers, agencies, and cross-functional teams, • Strong project management skills across multiple priorities and deadlines Programs & Platforms • Advanced Shopify Plus - Required, • Advanced Klaviyo - Required, • Microsoft Office, • Google Workspace, • Project management platforms: Asana, Basecamp, • Google Analytics, Shopify Analytics, Klaviyo Analytics, Microsoft Clarity, • Adobe Photoshop Salary & Benefits • Annual Salary $70,-75,000, • 15 paid vacation days and 5 sick/personal days per year, • Medical/Dental/Vision for employee, • G.St covers 75% of cost, • Flex Spending Account, • Commuter Spending Account, • 401k with matching (eligible after 1 year of employment), • Employee Discounts for Self Purchases Greenwich St. Jewelers is an Equal Opportunity Employer. We are a company that employs a diverse group of people from many cultures and gender expressions. We take affirmative action to ensure equal opportunity for all applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.