Programmatic and DOOH Media Manager
hace 11 días
Atlanta
Job DescriptionBenefits: • Competitive salary, • Training & development Director of Programmatic Media & DOOH Strategy Location: Atlanta, GA (Hybrid 4 days in office, 1 remote) Reports To: CEO Division: Media & Monetization About the Company Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform EV Charging Stations into recurring, high-margin media assets. Our chargers are not just energy delivery systems they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments. We are now seeking a Programmatic & DOOH Media Manager to architect, manage, and scale this media division into a regional (and eventually national) advertising network. Position Overview The Programmatic & DOOH Media Manager will be responsible for designing and scaling GGESs digital out-of-home media ecosystem across: • EV charging screens, • Parking monetization platforms, • QSN-L smart node network, • Programmatic platform integration, • Yield optimization, • Agency and brand partnerships, • Direct advertiser acquisition, • Revenue growth and scalability Key Responsibilities 1. Media Network Strategy & Architecture • Develop and execute the long-term DOOH monetization strategy., • Design tiered inventory packaging (premium, standard, local)., • Create CPM rate cards and dynamic pricing models., • Structure direct vs. programmatic revenue mix., • Establish local, regional, and national sales frameworks., • Position GGES as a premium EV-driver-focused media network. 2. Programmatic Platform Management • Lead integration and optimization with platforms such as:, • Broadsign, • Vistar Media, • Place Exchange, • Manage SSP/DSP relationships., • Optimize fill rate, eCPM, and blended CPM., • Monitor performance metrics and reporting dashboards., • Ensure creative compliance and technical integrity., • Develop inventory reporting systems for executive review. 3. Revenue Growth & Yield Optimization • Establish revenue per screen per month benchmarks., • Develop peak vs off-peak monetization strategies., • Create local advertiser bundles., • Build recurring advertising subscription models., • Increase fill rate to target thresholds (6075%+)., • Improve effective revenue per charger through packaging and data segmentation. 4. Agency & Brand Partnerships • Develop relationships with regional and national ad agencies., • Secure anchor brand partnerships., • Structure multi-location retail campaigns., • Build strategic partnerships with, • Grocery chains, • Automotive brands, • Financial institutions, • Healthcare systems, • Local business networks, • Present media kits and negotiate commercial terms. 5. Direct Sales Channel Development • Create outbound strategy targeting:, • Regional businesses, • Multi-site property owners, • Franchise operators, • Develop bundled cross-platform advertising packages., • Support sales pipeline and CRM tracking for advertisers., • Design scalable advertiser onboarding systems. 6. Data Strategy & Audience Monetization • Develop audience segmentation strategies using:, • Dwell time, • EV driver behavior, • Geographic data, • Retail proximity, • Explore attribution partnerships and retail measurement tools., • Build narrative around premium EV-driving demographic., • Position inventory as high-income, high-dwell audience exposure. 7. QSN-L Media Integration • Design integrated advertising packages across:, • EV charging screens, • QSN-L nodes, • Parking monetization systems, • Create enterprise sponsorship packages., • Align QSN-L brand strategy with monetization goals., • Develop scalable media frameworks for future node deployments. Performance Expectations (First 12 Months) • Establish full programmatic ecosystem integration., • Launch formal media kit and rate card., • Achieve minimum 60% average fill rate., • Secure 35 anchor brand partnerships., • Build advertiser CRM pipeline., • Deliver recurring, predictable advertising revenue stream., • Establish executive-level reporting dashboards. Required Qualifications • 5+ years in Digital Out-of-Home (DOOH) or programmatic advertising., • Experience working with programmatic platforms such as Broadsign or similar., • Demonstrated experience scaling a screen-based or digital media network., • Strong understanding of:, • OpenRTB, • SSP/DSP ecosystem, • CPM pricing models, • Yield optimization, • Fill rate metrics, • Experience negotiating agency or brand-level media agreements., • Strong financial acumen (revenue forecasting, margin optimization)., • Ability to build and present executive-level strategies. Preferred Qualifications • Experience in EV charging networks or retail media networks., • Background in smart city, airport, mall, or transit media., • Familiarity with geospatial audience modeling., • Startup or high-growth company experience. Core Competencies • Strategic thinker with strong commercial instincts., • Revenue-first mindset., • Analytical and data-driven decision maker., • Comfortable negotiating complex revenue-share agreements., • Confident presenting to executive stakeholders and agencies., • Entrepreneurial and comfortable building from zero to scale. Compensation • Competitive base salary (commensurate with experience)., • Performance-based revenue bonus., • Revenue accelerator incentives tied to media growth., • Long-term profit participation opportunity., • Executive growth pathway as division scales. Flexible work from home options available.