Director of Digital Marketing
5 days ago
Hoboken
About The Kodak Group Headquartered in Hoboken, NJ, The Kodak Group is a leading luxury retailer representing world-renowned watch and jewelry Maisons including TUDOR, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin. Our operations include a marketing studio, watchmaking production space, and a dynamic retail network spanning multi-brand locations like W. Kodak Jewelers and TimeVallèe, along with an expanding portfolio of mono-brand boutiques — including Omega, Hublot, Piaget, and Panerai. With exciting new openings ahead in Aspen, Charlotte, and Atlanta, The Kodak Group continues to grow as a trusted destination for fine jewelry and exceptional timepieces. The Role We are seeking a highly creative, strategic, and hands-on Director of Digital Marketing to lead and oversee all digital initiatives across our brand. This role combines high-level strategy with strong execution in website management, digital content creation, and performance marketing. The ideal candidate has deep expertise in Shopify and e-commerce operations, a strong eye for visual presentation, and the ability to produce compelling digital content that elevates a luxury brand. This leader will oversee our entire digital ecosystem – including website strategy, e-commerce operations, digital content, and online brand presence – while helping scale our digital growth and customer engagement. Key Responsibilities Digital Strategy & Leadership • Develop and execute a comprehensive digital marketing strategy aligned with company growth objectives, • Oversee all digital channels including website, e-commerce, email marketing, and paid media, • Manage digital budgets, performance metrics, and growth initiatives, • Collaborate cross-functionally to support brand campaigns, launches, and in-store initiatives, • Lead strategy and day-to-day management of website, • Oversee product uploads, merchandising, and digital organization, • Ensure all products are presented with high-quality photography and compelling visuals, • Optimize website user experience, navigation, and conversion performance, • Maintain website accuracy, functionality, and digital best practices, • Oversee digital content strategy with a strong focus on product images, short-form video, and product storytelling, • Direct and contribute to videography and photography for web and social platforms, • Manage Google Business profiles and ensure brand consistency across digital listings, • Monitor online reputation, reviews, and customer engagement, • Track and analyze digital performance metrics and campaign effectiveness, • Monitor website traffic, engagement, and conversation trends, • Support tracking of marketing-driven leads and customer touchpoints, • Translate analytics into actionable growth strategies Ideal Experience & Qualifications • 7+ years of experience in digital marketing, e-commerce, or related leadership roles, • Strong expertise in Shopify website management and optimization, • Proven experience with digital content creation, videography, and product photography, • Proficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar), • Strong understanding of e-commerce best practices and digital growth strategies, • Excellent organizational and project management skills, • Ability to balance strategic leadership with hands-on execution, • Experience in luxury retail, watches, or jewelry is a plus