Community and Social Marketing Manager
il y a 4 jours
Carlsbad
WYN republic Community & Social Marketing Manager Job Description Come work with a fun, passionate, dynamic team in the endurance space! Why WYN? WYN republic is a family-owned boutique endurance apparel brand that began in California in 2017. Founded by former professional triathletes and Ironman Champions, Luke and Beth McKenzie, we’re on a mission to combine technical product innovation with clean, stylistic, fashion-forward excellence. People who work at WYN believe that the endurance experience transforms lives and movement takes life to its fullest expression. We are passionate about creating experience-driven apparel that puts the athlete first. We want athletes to think about their journey or their finish line without having to stress about what to wear. Athletes trust that we make the fastest and most comfortable apparel on the market. We want to tell the stories of athletes, with our gear as the facilitator. We value equality, creativity, holistic wellness, and the unique circumstances that make each member of our team unique. Location: Carlsbad, CA Hours: Full-time Salary: $70-$90k The Community & Social Marketing Manager will lead WYN republic’s organic social presence, community storytelling, and athlete engagement across the endurance sports space. This role is ideal for someone who genuinely lives within running, triathlon, cycling, HYROX, or endurance culture and understands how to translate that passion into compelling social content, authentic community engagement, and premium brand storytelling. You’ll be responsible for building and managing content calendars, creating and capturing organic social content, supporting athlete and ambassador storytelling, and helping bring WYN’s brand experience to life both online and in-person. We’re looking for someone who is highly creative, organized, collaborative, visually driven, and deeply connected to endurance culture. Strong aesthetic instincts, social media fluency, and an understanding of premium athletic/lifestyle branding are essential for success in this role. Key Roles and Responsibilities Organic Social Media Management • Own organic social strategy and execution on Instagram, • Build a monthly content calendar that ties together:, • events, athlete stories, ambassador content, UGC, product education, product launches, sales, and community storytelling, • Capture and post content in real time at events, • Manage day-to-day engagement: comments, DMs, and community conversations, • Monitor social performance (engagement, growth, website traffic) and refine strategy consistently, • Maintain WYN’s brand voice: premium, performance-driven, and inspiring Expo and Event Leadership • Own WYN’s presence at global endurance expos and events, • Research and evaluate high-value event opportunities (triathlon, cycling, running, HYROX, endurance lifestyle), • Secure expo booths and placements (applications, negotiations, payments, deadlines, contracts), • Build and manage an annual event calendar with leadership, • Lead event planning and operations including:, • booth logistics, staffing plans, shipping, setup/teardown, • event schedules and onsite execution, • Travel to events (U.S and European) and serve as the onsite lead—driving brand experience, sales, and customer engagement, • Track event performance and produce post-event recaps (sales, learnings, improvements, next steps), • Develop and refine event SOPs and playbooks to improve consistency and profitability Event Product List, Merchandising and Experience • Build product lists for each event based on:, • location/weather, expected audience, best sellers, new launches, and inventory availability, • Coordinate with operations/fulfillment to ensure accurate product allocations, • Ensure booth merchandising is premium, clean, and conversion-focused, • Lead onsite selling strategy: educate customers, drive conversions, and elevate brand reputation, • Strategize and execute on-site experiential marketing for customers WYNR Ambassador Team Leadership • Lead and grow the WYNR ambassador team globally, • Recruit, onboard, and activate ambassadors, • Manage the WYNR app, • Respond to discussions and questions, • Create content prompts, • Manage WYNR challenges and engagement activations, • Create structure and accountability for ambassador output:, • content prompts, engagement cadence, event support, and community activations, • Organize ambassador-led moments at events (meetups, shakeouts, community gatherings), • Build an incentive/recognition system to keep ambassadors motivated and aligned, • Track ambassador performance (content output, engagement, referrals, event participation) What You’ll Need: • 2–5+ years experience in organic social media, content marketing, community marketing, influencer marketing, or brand marketing (sports, lifestyle, wellness, or DTC brands strongly preferred), • Strong understanding of Instagram, reels, content planning, and social storytelling, • Experience creating content calendars and managing organic social presence for a brand, • Proven ability to run events/expos: logistics, booth management, and onsite leadership, • Strong communication and relationship-building skills (customers, ambassadors, athletes, partners), • Highly organized and detail-oriented—comfortable managing calendars, deadlines, and travel schedules, • Willingness to travel and work weekends (race weekends are core to the role), • Comfortable capturing content using a phone camera and editing with basic tools (CapCut, Canva, etc.), • Passion for triathlon, cycling, running, HYROX, or endurance sport culture is a major plus WYN Perks: • Health and fitness culture with positive energy vibes, • Discounts on WYN Merch, • Bonus: Performance-based bonus opportunity (events + community outcomes), • All travel covered + per diem, • Product allowance + team gear, • Medical, Dental, and Vision Benefits (50% employer paid), • WFH one day a week, • Paid Time Off Start date: ASAP, but also flexible Must send cover letter and resume to be considered to: Katie (Head of Global Growth and U.S. Operations) katie@wynrepublic.com