Director , Marketing Technology
hace 10 días
Denver
Job Description Director of Marketing Technology Hybrid | Bellevue, Washington Salary: $135,000–$160,000 Our client is experiencing rapid growth and is seeking a Director of Marketing Technology to architect and lead a modern, scalable martech ecosystem. This hybrid role will own the strategic roadmap, integrations, and implementation of platforms that power data-driven, connected digital experiences across the enterprise. Primary Function Lead the vision, strategy, and architecture of the marketing technology stack, enabling seamless data flow, platform interoperability, and high-impact digital marketing capabilities. Drive an integrated, member-centric ecosystem that fuels acquisition, engagement, and lifetime value. Key Responsibilities • Define and execute the martech vision and multi-year roadmap, ensuring a scalable architecture and seamless customer data connectivity across platforms., • Serve as the marketing technology voice in data governance, championing a member-centric approach., • Translate business needs into user stories and epics for IT product delivery teams; guide integration and optimization of martech platforms across all digital touchpoints., • Align stakeholders across Marketing, Product, Engineering, and Analytics to accelerate digital marketing transformation., • Partner with marketing, membership, and digital experience leaders to connect eCommerce, digital experience, and acquisition strategies., • Use data and insights to inform business strategy, improve marketing efficiency, reduce acquisition costs, and drive customer lifetime value., • Own product and platform strategy for martech and adtech, ensuring alignment with enterprise digital transformation and technical architecture., • Build and manage a prioritized platform roadmap focused on scalable innovation, real-time marketing capabilities, and superior member experiences., • Scale and optimize campaigns through best-in-class tools for campaign management, personalization, CDP, DAM, and performance measurement., • Establish KPIs, track platform and marketing performance, and continuously refine strategy based on data-driven insights., • Identify and evaluate emerging Martech/AdTech technologies; advise on architectural evolution to keep the ecosystem modern, scalable, and competitive., • Lead cross-functional partnerships with IT, Marketing, Product, Operations, and external vendors to ensure cohesive implementation, data flow, and platform integration., • Cultivate strong relationships with technology providers to expand capabilities and maximize ROI., • Bachelor’s degree in Marketing, Business, or related field, or equivalent experience., • 8+ years in technology within Adobe or Salesforce ecosystems with customer-facing responsibilities., • Deep expertise with Adobe Experience Platform, Salesforce CRM, and Salesforce Marketing Cloud, with a focus on integrations that create unified profiles and personalized experiences., • Strong understanding of Customer Data Platforms (CDP) and journey orchestration best practices., • Proven ability to leverage martech features for lead nurturing, qualification, and optimization., • Experience building and optimizing first-party data–driven lead lifecycles from engagement through acquisition., • Demonstrated success driving change and solving complex, cross-functional problems., • Broad knowledge of leading-edge product, technology, and marketing practices., • Experience designing and deploying martech solutions across multiple business units or teams., • Strong grasp of the Scaled Agile Framework (SAFe) and collaboration with product teams to deliver measurable outcomes., • Excellent leadership, communication, and stakeholder management skills, including executive engagement., • Track record of continuously delivering features and capabilities aligned to strategic business goals. Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today.