Marketing Director - Skilled Nursing Facility
8 days ago
Dobbs Ferry
Job Description Marketing Director Come join us at St. Cabrini Nursing Home! We are a 304-bed, Faith-Based, Nonprofit, Short-Term Rehabilitation and Skilled Geriatric Care facility founded in 1974 in continuation of St. Frances Xavier Cabrini’s legacy of serving those in need through works of healing, teaching, caring and giving. We are seeking to fill the position of Director of Marketing. • Bachelor’s degree in Marketing, Healthcare Administration, Business, or related., • Demonstrated success in healthcare or hospital-based marketing., • Experience in skilled nursing, post-acute care, or rehabilitation settings, preferred., • Strong understanding of hospital discharge planning and care planning., • Excellent relationship-building, communication, and presentation creation., • Serve as the primary point of contact for hospital partners regarding admissions, bed availability, clinical capabilities, and patient placement., • Actively market the facility’s clinical programs, including short-term rehabilitation, specialty services, and complex medical care., • Conduct regular hospital visits, in-services, and presentations to maintain visibility and trust., • Track hospital referral trends, admission outcomes, and conversion rates; adjust strategy accordingly., • Collaborate with facility leadership to ensure hospital expectations are met related to quality, timeliness, and communication., • Drive admissions growth through targeted hospital and referral source strategies., • Monitor daily census, pending admissions, and referral pipelines., • Participate in daily and weekly admissions and utilization meetings. We aim to create a supportive workplace where you are valued, compensated fairly and provided the tools to thrive! Cabrini of Westchester can offer you: • Competitive Compensation, • Health, Dental, and Vision insurances, • Flexible Spending Account, • Benefits available 1st of the mo. following 30 days, • Life and supplemental insurances, • Employee Assistance Program with Discount marketplace, • Retirement Plan Cabrini of Westchester is an Equal Opportunity Employer and adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class. #CAB2025