Live Streaming Manager (TikTok Live & Commerce)
5 days ago
Colonie
📍 Albany, NY | Full-Time | Fully On-Site 🏢 Laced Up Laced Up is looking for a highly creative, analytical, and people-driven Live Streaming Manager to lead and scale our TikTok Live operation from our Albany, New York headquarters. This is a fully on-site leadership role with ownership over the live streaming division. The focus is on performance, optimization, team management, and growth — not technical camera or production work. You will oversee hosts, collaborate with internal teams, work with external partners and brands, and operate at the cutting edge of live streaming and the future of e-commerce, including working closely with the TikTok ecosystem. This role is ideal for someone who thrives on problem-solving, experimentation, and building systems that scale. What You’ll Be Responsible For • Own and manage the performance and profitability of Laced Up’s TikTok Live streams, • Build, hire, train, and manage a team of live stream hosts and supporting staff, • (initially ~5 hosts and ~3 additional team members), • Oversee daily live stream operations from our Albany office, • Evaluate host and stream performance using key metrics and analytics, • Analyze engagement, conversion, revenue, and retention data to drive continuous improvement, • Test and optimize stream formats, visuals, pacing, scripts, and creative elements, • Develop strategies to grow audiences and reach new customer segments through live streaming, • Collaborate with technical, operational, and marketing teams to ensure seamless execution, • Manage costs, budgets, and performance related to live streaming and advertising, • Support and execute marketing and paid promotion strategies tied to live streams, • Travel on an as-needed basis (approximately bi-monthly to monthly) for pop-up live streams, activations, and events in other states, • Build scalable processes, systems, and best practices as the live streaming division grows, • Act as the owner of the live streaming function, bringing together people, creativity, and data What We’re Looking For • Experience managing or leading teams in a professional environment (2-3 Years Experience), • Strong analytical skills with the ability to turn data into actionable insights, • Background in marketing, growth, advertising, or performance-driven roles (preferred), • Experience working with talent, hosts, creators, or front-facing teams, • Highly creative problem-solver who enjoys learning, testing, and iterating, • Comfortable learning new platforms, tools, and systems quickly, • Strong communication, leadership, and organizational skills, • Ability to work full-time, on-site in Albany, NY during standard business hours, • Willingness to travel occasionally for live stream activations Bonus (Not Required): • TikTok Live or live commerce experience, • E-commerce or digital media background, • Performance marketing or experimentation experience Why This Role at Laced Up • Work on the bleeding edge of live streaming and the future of e-commerce, • Direct exposure to and collaboration with brands and the TikTok ecosystem, • High-ownership role with direct visibility to company leadership, • Significant growth opportunity as the live streaming division scales, • Ability to shape strategy, build a team, and make a real impact