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Job Description Overit is seeking a Senior Digital Strategist to lead results-driven marketing strategies across digital channels—while helping evolve how we deliver smarter, faster, AI-assisted campaigns for our clients. This role is ideal for a strategic thinker and hands-on executor who understands what drives business growth—and how modern tools and tactics, including AI, can drive that growth more efficiently. You'll lead integrated campaign planning, manage digital performance, collaborate across departments, and guide clients through data-backed recommendations with confidence. As part of a hybrid team, you'll work in our Albany office at least three days per week, building strong in-person relationships while maintaining flexibility. Core Responsibilities Client-Facing Strategy & Leadership * Act as the lead strategist across a portfolio of clients—developing campaign strategies, defining KPIs, and guiding execution toward business goals. * Present digital plans and performance insights to clients, translating data into actionable, compelling narratives. * Lead discovery and strategy sessions that help shape full-funnel marketing initiatives—across awareness, acquisition, and retention. Digital Execution & Optimization * Develop and oversee integrated digital campaigns spanning paid media (Google Ads, Meta, YouTube, TikTok), email, SEO, and content. * Build and optimize user journeys that support conversion, lead gen, and nurture flows. * Collaborate with internal media, creative, and dev teams to ensure campaign consistency and performance. * Manage campaign tracking, analytics setup, and performance dashboards to ensure accurate attribution and real-time decision-making. AI & Marketing Technology Integration * Use AI tools for audience research, content ideation, reporting summaries, and campaign optimization—ensuring accuracy, relevance, and ethical use. * Evaluate and test emerging AI-powered platforms (e.g., ChatGPT, Jasper, Midjourney, predictive analytics tools) to drive efficiency across strategy, content, and reporting. * Help define and evolve Overit's AI-enabled strategy framework, training others as tools mature. Data, Reporting & Experimentation * Own performance dashboards and campaign reporting—surfacing insights that lead to smarter strategy and stronger ROI. * Lead A/B testing strategies for creative, messaging, landing pages, and CTAs across channels. * Ensure tracking integrity with GA4, Tag Manager, UTM strategy, and CRM integration. General Responsibilities • Commit to making Overit the best company it can be by contributing innovative ideas and solutions., • Cultivate and maintain strong client relationships, ensuring satisfaction and long-term partnerships., • Act promptly to address and resolve client concerns and needs., • Represent Overit positively at industry events and foster strong, effective communication with clients and vendors., • Promote collaboration across the organization, embracing teamwork and mutual support to deliver the best outcomes., • Uphold a professional and positive work environment that boosts team morale. We believe in: Overit is a full-service marketing agency known for revitalizing recognizable brands and energizing household names. With over 40 highly skilled creative and data-focused marketers, Overit pushes boundaries with new ideas, technologies, and audience connections. Named a Best Place to Work and praised for our creativity, we’re the go-to agency when businesses are ready to elevate their strategies. We’re looking for a standout individual who is: • A Rock star: Confident in showcasing skills and embracing inspiration to solve challenges creatively with natural leadership and desire to own results., • Adventurous: Eager to exceed expectations and willing to learn and adapt to new techniques and platforms. Naturally curious with a need to know why., • A team player: Thrives in a collaborative environment, working effectively with diverse team members and the ability to influence others., • Organized and detail-oriented: Capable of juggling multiple priorities and maintaining quality., • Respectful and professional: Values teammates, community, and clients, recognizing the trust they place in us. Schedule: Monday to Friday, with a minimum of three days in-office, at Overit, and two days with a WFH option. Requirements * 4–6+ years of digital marketing or strategy experience (agency or fast-paced in-house environment preferred). * Proven ability to lead strategy and performance across paid media, SEO, email, and analytics. * Advanced knowledge of: * Google Ads, Meta Ads Manager, TikTok/YouTube platforms * Google Analytics 4, Tag Manager, Looker Studio * CRM and email automation tools (e.g., HubSpot, Klaviyo) * SEO principles and tools (SEMRush, Ahrefs) * AI tools for marketing (ChatGPT, Jasper, Midjourney, etc.) * Experience managing multiple clients/accounts with different KPIs and verticals. * Bachelor’s degree in Marketing, Business, Communications, or related field preferred. Benefits • 401(k) matching, • Health insurance, • Dental insurance, • Life insurance, • Vision insurance, • Paid time off, • Parental leave, • Professional development assistance