Senior Data Analyst
14 hours ago
Barcelona
Overview Aunque la experiencia profesional y las cualificaciones son clave para este puesto, asegúrese de comprobar si posee las habilidades interpersonales preferibles antes de solicitar, si se requieren. We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take‑Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe. We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. Senior Marketing Data Analyst We are looking to welcome a brilliant Senior Marketing Data Analyst into our Analytics team. Applying quantitative analysis, data science, statistics, and programming, you’ll tackle complex data challenges, framing and decomposing high‑difficulty analytics projects to drive value across our global marketing initiatives. What Will You Do Project Ownership & Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi‑phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans. Strategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high‑impact insights that optimize multi‑million dollar budget allocations. Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing). Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross‑functional peers, translating raw marketing data into clear, compelling, and actionable recommendations. Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms. Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable. Requirements Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free‑to‑play (F2P), or mobile B2C industries. Data Storytelling & Impactful Communication: Proven ability to translate complex, high‑difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non‑technical stakeholders and senior leadership, driving consensus and strategic action. Advanced Marketing Metrics & Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking, and core growth metrics (LTV, ROAS, CPI, Churn, IPM). Autonomy & Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems. Advanced SQL Proficiency: Highly proficient in SQL with prior experience managing and querying large, complex databases to extract actionable marketing insights independently. Statistical Rigor & Experimentation: Strong analytical foundations in applied statistics, with hands‑on experience designing and analyzing randomized marketing experiments (A/B testing, creative testing, geo‑incrementality testing). Data Visualization: Experience using business intelligence and data visualization tools (Looker, Tableau, etc.) to build robust tracking frameworks and performance dashboards. Educational Background: A degree in a quantitative or business‑analytical field (e.g., Economics, Business Administration, Statistics, Mathematics, or similar). Industry Passion: Passion for games, or high interest in the mobile gaming industry. Nice‑to‑haves Technical Scripting: Proficiency in Python or R for statistical analysis, data manipulation, or predictive modeling (e.g., forecasting long‑term LTV). Privacy‑First Landscape: Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their specific impact on UA attribution. Advanced Measurement: Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks. What's in it for you Hybrid working from home/office system. You need to live within commuting distance of our office in Barcelona to attend important meetings/events. Relocation support to help you move to Barcelona (if you’re not already here). An impressive 25 days annual leave, not including public holidays. 5 additional days annual leave on Christmas. A very generous ticket‑restaurant. Private medical insurance for you and your family. Choose from the latest IOS or Android device upon joining (phone or tablet). Free language lessons (English & Spanish). Spotify Premium. Legendary social events & parties. People development: an amazing budget just for you to spend skilling up your abilities & knowledge to achieve real growth opportunities. Benefits Onsite benefits include a state‑of‑the‑art gym, a massive gaming room with all consoles and games you could ask for, onsite physiotherapy, and onsite hairdressing services. Equal Opportunity Employment We are an equal‑opportunity employer. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. We are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. xcskxlj Please contact us at to request any accommodations or for support related to your application for an open position. #J-18808-Ljbffr