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Location : Come and join us in our Barcelona office FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive. We’re looking for a Senior Product Marketing Manager to turn innovative product features into powerful stories that drive adoption across Europe. You’ll shape go-to-market strategies, craft engaging multi-channel campaigns, and work closely with Product, Brand, and CRM teams to make mobility more seamless for millions of users. Based in Barcelona, you’ll join a diverse, international team and collaborate across seven markets. Are you ready for your next ride? • Partnering with Product, Brand, CRM, and Performance Marketing teams to define and implement go-to-market strategies for new app features and services., • Translating product updates into clear, benefit-driven messaging for both B2C and B2B audiences., • Leading multi-channel communications across in-app messaging, email, push notifications, and paid media (TV, OOH, radio, digital)., • Driving user awareness, adoption, and engagement through testing, data insights, and creative storytelling., • Collaborating with local market teams across seven countries to tailor campaigns and messages for regional relevance., • Staying up to date with the product roadmap and proactively identifying communication opportunities., • Bringing insights from users and competitors back to product teams to influence roadmap and priorities., • 5+ years of experience in Product Marketing, ideally in B2C or B2B apps, marketplaces, or digital services., • Proven track record in launching features and delivering successful product adoption campaigns., • Deep understanding of highly competitive, fast-paced industries such as mobility, delivery, or e-commerce., • Experience collaborating closely with cross-functional Product and Tech teams., • Strong written and verbal communication skills in English. Other European languages are a plus., • Creative and strategic mindset, paired with a data-driven approach to problem-solving., • Ability to work autonomously in a dynamic, international environment., • Flexible working arrangements, • Sabbatical & special leave policies, • WeRoad partnership, • Birthday, 24th + 31st December off, • Mobility Credit, • Health Insurance FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work . FREENOW is the Mobility Super App with the largest vehicle choice for consumers across Europe. More than 54 million users in 16 markets and in over 170 cities today are already moving freely from A to B by accessing the largest selection of mobility options available in one app. Through the unique integration of mobility brands and payment services, they can book their nearest taxi, private hire vehicle, car sharing or micro-mobility option such as eScooters, eMopeds, and eBikes within the app. FREENOW aggregates numerous mobility brands with the ambition to make urban mobility more efficient and sustainable without adding new vehicles on the street. Create a Job Alert Interested in building your career at FREENOW? 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If yes, what type of visa do you currently hold? * Until when is your current visa valid? * FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age. We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application . How would you describe your gender identity? (mark all that apply) * Select... How would you describe your ethnic background? (mark all that apply) * Select... How would you describe your sexual orientation? (mark all that apply) * Select... 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(vc_row)(vc_column)(vc_column_text)The majority of travellers who come to Spain have one thing on their mind when it comes to food: they can’t wait to stuff their faces with the country’s legendary rice dish, the paella. During this fun culinary activity you get to go one better… you learn how to make the paella for yourself ! The majority of activities are public and run every day, however you can also book a private class just for you and your partner, or group of friends.(/vc_column_text)(vc_empty_space height="20 px")(vc_column_text css=".vc_custom_1746811309832{padding-top: 1px !important;padding-right: 30px !important;padding-bottom: 20px !important;padding-left: 30px !important;background-color: #c2e4ed !important;}") 1. ___ – The original and best value class in town (€72 p.p.), 2. ___ – Learn to cook 4 courses, including paella (€99 p.p.), 3. ___ – The top-rated activity on Get Your Guide (€115 p.p.), 4. ___ – The best al fresco experience (€79 p.p.), 5. ___ – Great value class in local district (€66 p.p.), 6. ___ – Perfect for groups of 10+ people (€72 p.p.), 7. ___ – Intimate experience with a chef-sommelier (€79-99 p.p.), 8. ___ – Learn how to open Cava with a sword! (€99-119 p.p.)(/vc_column_text)(vc_empty_space height="20 px")(vc_column_text) The best-selling experience starts with a guided tour of Barcelona’s ___. Here you will get to see the vibrant bazaar in action, with its colourful food stalls that sell wriggling fresh seafood, nuts, cheeses, fruits, conserves and every cut of meat known to man. Once you’ve bought all the ingredients you need it’s time to head back to the kitchen… Here in a modern cooking facility, it’s time to don your apron and get your hands dirty as your instructor gets you involved in the preparation process. As you prepare the paella (classic seafood, plus a vegetarian version for vegetarians), your bilingual native chef will explain the secrets of this historic dish, whose origins began not far from here, in the wetlands surrounding Valencia. All this dicing and splicing is hungry (and thirsty) work, and so you’ll also be taught how to prepare some of Spain’s favourite tapas dishes, as well as how to mix a refreshing jug of sangria, making this a three-in-one culinary experience. And of course, once they are ready, you get to enjoy tasting all three. The Paella Cooking Experience is available to book ___. It runs several times a day. Powered by ___ (gallery type="rectangular" size="large" link="none" ids="3617,3618,3620") (/vc_column_text)(vc_empty_space height="20 px")(vc_column_text) For a more in-depth class where you prepare a delicious paella as part of a full 4-course meal, accompanied by artisan Catalan wine, check out these ___. The advantage of this experience is that it takes place in a class of maximum 12 other participants and you’ll be involved in every stage of the meal preparation. A great option for those who love cooking at home, and want to master Spanish cuisine! The morning classes includes a visit to La Boqueria market to shop for ingredients and costs €115 per person, while the evening class takes place at 6pm that costs €99 per person (but doesn’t include market visit). You can ___, or write to us on and we’ll put you in direct touch with the local provider (hint : they’ll get back to you with a cheaper price for a direct booking!). Powered by ___ (gallery type="rectangular" size="medium" link="none" ids="11923,11927,11921") (/vc_column_text)(vc_empty_space height="20px")(vc_column_text) Similar to numbers 1 and 2 on this list, this class includes a visit to La Boqueria Market and the chance to cook up a delicious rice dish in a beautiful kitchen in the heart of the Old Town, together with complimentary tapas and fresh sangria. Taking place in groups of maximum 12 enables the organisers to pay that bit of extra attention to each guest and the superb reviews easily justify the higher price point, for those that can stretch their budget a bit further. You can check activity photos, see reviews, and book online ___. Powered by ___ (/vc_column_text)(vc_empty_space height="20px")(vc_column_text) What could be more appropriate than eating Spain’s most famous seafood dish in the old fisherman’s district of Barceloneta? And on a sunny rooftop no less, with views out over the port and skyline. The meal is prepared indoors, along with tasty gazpacho (a refreshing cold tomato cucumber soup) and crema catalana , the region’s famous dessert! There’s no market visit included in this experience, but afterwards you’re just a short walk from the beach! You can ___, where you can also reserve your preferred dates. Powered by ___ (/vc_column_text)(vc_empty_space height="20px")(vc_column_text) This highly-rated activity is also the most affordable on this list… so what’s the catch? Well, it’s a bit out of the way out, in the Sarria district. However, if you happen to be staying locally there, or perhaps you’re ___ or chase the ___ , this activity is your best bet. It’s also great if you want to see a local market without hordes of tourists. Just factor in a taxi ride into your costs (or take the FGC train from Plaça Catalunya). You can see ___, and reserve your spot too. Powered by ___ (/vc_column_text)(vc_empty_space height="20px")(vc_column_text) If you don’t fancy signing up for a public experience, we can also help organise paella classes for private groups. It’s a great bonding experience for work colleagues looking for ___; or else for families, groups of friends, or ___ who might prefer a private experience . (/vc_column_text)(vc_column_text) You can book the Paella Cooking Experience (as described ___) for private groups, such as hen or bachelorette parties, or groups of friends for €72 per person. The only requisite is that you need 10 or more people, while the kitchen fits a maximum of 30 people. (If your group is larger than 30, email us as we know some other kitchens!). Just email us on to get availability. (/vc_column_text)(vc_empty_space height="20 px")(vc_column_text) Barcelona Life can also help organise a private class with Spanish wine tasting from just €79 per person in an intimate bodega-kitchen. Your host for this activity is a graduate of the legendary Hoffman culinary school who can teach you how to make your choice of four different types of paella: Valencian (the original paella, made with chicken and pork); Marisco (the one most tourists are familiar with, made with seafood); Mar i Muntanya (made with ingredients from both ‘sea and mountain’, i.e. chicken, pork and seafood); and vegan , made with zero animal products. Your host is also a sommelier with expertise in Spanish and Catalan wines and your rice dish will be paired with fantastic wines from the local Priorat and Penedes regions. The activity is available for groups of 2-15 people. Prices start at €79 per person for 4-15 people and €99 p.p. for 2 or 3 people. Just email us with your preferred dates on and we’ll get back within 24 hours. (/vc_column_text)(vc_empty_space height="20 px")(vc_column_text) Put a unique spin on your exploits in the kitchen by combining your cooking class with a lesson in Cava sabrage. In case you’re wondering, Cava sabrage is the art of ___, a popular feat in the days of when Napoleonic troops marauded around Europe on horseback. The activity takes place in the same bodega-kitchen as the ___(above), and is available for groups of 2-15 people. Prices are €99 per person for groups of 4-15 people, rising to €119 p.p. for 2-3 people. More ___. Just email us with your preferred dates on and we’ll get back within 24 hours. (/vc_column_text)(/vc_column)(/vc_row) #J-18808-Ljbffr