Digital Marketing Account Manager
5 days ago
Tring
Role Overview No boring clients here! With clients solely in the visitor attraction sector we are seeking a Digital Marketing Account Manager to be a set of client’s day-to-day contact. You’ll translate client objectives into effective digital marketing plans, evaluate campaign performance, and work closely with our creative, media and strategy teams to deliver best-in-class work. You’ll monitor results proactively; spotting opportunities, resolving issues, and recommending optimisations before the client asks. This is a hands-on role for someone who understands digital advertising results (paid social, display, PPC), appreciates strong creative, and has a solid grasp of email marketing, and organic social media. You will also need strong account management skills; being able to competently compile rationales/explanations to clients, be enthusiastic, create end of campaign reports and build solid relationships. Key Responsibilities Client Management & Strategy • Act as the main point of contact for assigned clients, building trusted, long-term relationships., • Develop digital marketing strategies aligned with client goals, KPIs and audience insights., • Lead regular client meetings, presenting results, insights and recommendations confidently., • Keep the Strategic Lead updated on account progress and use them as a sounding board to overcome challenges., • Proactively analyse campaign activity and performance - flag early, fix quickly, optimise continually. Campaign Planning & Execution • Coordinate multi-channel activity including digital advertising, email campaigns and organic social content, ensuring alignment with overall strategy., • Whilst this role doesn’t set up the ads, you will be responsible for overseeing the paid advertising campaigns across platforms such as Meta, Google, TikTok, and other digital channels., • Collaborate with internal creative teams to shape briefs, review assets, and ensure creative meets strategic objectives., • Collaborate with the Digital Manager (who implements the ads) to maximise strategy and performance., • Evaluate campaign performance, using analytic tools to extract insights and drive improvements. Performance & Reporting • Set KPIs, track results, and produce clear, actionable performance reports., • Identify trends, opportunities, and areas for optimisation across all digital channels., • Produce explanations/rationales to clients, as well as own the end of campaign reporting., • Keep clients informed with proactive updates, insights, and testing ideas. Industry Insight & Innovation • Stay across digital and tourism/attraction marketing trends, platform updates, and emerging technologies., • Bring new ideas to client strategies and inspire innovation within the team. Skills & Experience Required • 4+ years’ experience in a digital marketing, digital account management agency experience preferred., • Experience of working in visitor attraction or hospitality marketing advantageous but not essential., • Excellent communication, presentation, and client-management skills., • Strong understanding of paid digital advertising results (e.g., Meta Ads, Google Ads, programmatic)., • Confident in analysing campaign optimisation, performance analysis, and translating data into recommendations., • Appreciation for creative: ability to review and feedback on concepts, messaging, and visuals., • Working knowledge of email marketing platforms and organic social media., • Highly organised with the ability to manage multiple projects simultaneously., • Proactive mindset – you spot issues before others do and enjoy taking ownership in a team environment. What You Get In Return • Hybrid role – working from our Tring office 2 days per week., • Professional development, training, and exposure to cutting-edge digital practices., • A fun environment, with exciting visitor attraction and heritage clients., • A friendly, supportive environment, with a Summer and Christmas socials alongside team events throughout the year., • From day one, you get your birthday off as additional holiday, plus an extra two days of annual leave once you reach your two-year anniversary.