Digital Marketing Manager
1 day ago
London
Gaucho Digital Marketing Manager About Gauch oAt Gaucho, we bring contemporary, Argentine-inspired dining to the UK, with exceptional steak, world-class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant Gaucho energy within sophisticated, welcoming settings. With locations across London and the UK, Gaucho continues to set the standard for unforgettable dining . The Ro leWe are looking for a Digital Marketing Manager to play a pivotal role in shaping and delivering our digital strategy. Working closely with the Group Marketing Director, Senior Marketing Manager, and Sales Team, you’ll optimise the full digital ecosystem across web, CRM, social, paid media and SEO to drive growth. This role is hands-on and varied, requiring a blend of technical expertise, creative thinking, and data-driven decision makin g. Key Responsibilit • ite.Provide insight and recommendations on digital performance to inform a robust digital strategy that delivers, • ROI.Ensure all communications and activity comply with GDPR, cookie regulations, and best pract, • ice.Enhance and develop seamless guest journeys across all relevant digital marketing touch points to ensure optimal guest experience for acquisition and retent, • ion.Full website management including landing page optimisation, UX testing/improvement, content management, SEO strategy, and A/B conversion test, • ing.Manage and optimise PPC, paid social, and retargeting campaigns to maximise efficiency and conversi, • ons.Report on and analyse paid media performance, tracking results and identifying opportunities to improve ROI across all chann, • els.Develop and deliver strong SEO strategies including keyword research, competitor analysis, technical audits, and on-page optimisat, • ion.Monitor trends and algorithm updates, making proactive adjustme, • LikeGrowth in traffic, bookings, engagement, conversions, and average spend per h, • ead.Regular, data-driven reporting that improves decision-mak, • ing.Strong digital presence across all guest-facing platforms with a focus on seamless UX.The Ideal Candi • date4-5 years' experience in performance or digital marketing, with a proven ability to drive measurable results, preferably within the hospitality/restaurant indus, • try.Experience in implementing and optimising SEO strategies to support brand visibility and long-term acquisit, • ion.Strong understanding and practical experience of the digital landscape, platforms and tools (e.g. GA4, Google Campaign Manager, Meta Ads Manager, SEMru, • sh).Experienced in using Google Tag Manager to implement tags, triggers, and variables, ensuring precise tracking and measurement of marketing activit, • ies.Experienced with using CRM systems and email marketing, with skills in segmentation and automat, • ion.Experience using AI tools/automation platfo, • rms.Data-driven/curious mindset with excellent attention to det, • ail.Organised, proactive, and comfortable managing multiple projects in a fast-paced environm, • ent.Strong analytical and commercial mindset, with the ability to translate data into clear, actionable insights to deliver gro wth. Benefits and Tra • ining50% off your food bill at all Gaucho restau, • rantsReferral and Length of Service Bo, • nusesIncentive and reward sc, • hemesCycle to work schemes and discounted gym membe, • rshipGaucho Ben, • efitsIndustry Apprenticeship Program Opportun, • itiesCareer Development and Training Pro, • gramsTraining provided by the Gaucho, • L.A.B28 paid annual holidays + options to purchase additional days