Marketing & Content Specialist - Kingswinford
2 days ago
Kingswinford
Our client is seeking an experienced and creative Marketing & Content Specialist – Car Audio to support and grow their portfolio of automotive audio and electronics brands. This role blends strategic brand marketing with hands-on content creation, focusing on engaging end users through thoughtful, consumer-first marketing. This position is responsible for shaping and maintaining brand identity while delivering compelling content across digital channels, events, and product launches. The role suits a marketing professional who enjoys ownership from concept through execution and thrives in a fast-paced, collaborative environment. Key Responsibilities: • Develop and execute consumer-focused brand marketing initiatives that build awareness, engagement, and demand., • Create high-quality content across multiple formats, including video, photography, written copy, graphics, web, social media, PR, and email marketing., • Translate technical product features into clear, compelling consumer benefits., • Plan and deliver integrated product launches, campaigns, and promotional activities across brands and channels., • Manage and maintain brand websites, product listings, and supporting digital content., • Own social media content planning, creation, scheduling, and performance optimization across platforms such as Instagram, Facebook, TikTok, and others as relevant., • Conduct market and consumer research to identify trends, competitive insights, and opportunities for growth., • Collaborate cross-functionally with product, sales, finance, and commercial teams to align messaging and ensure campaign execution., • Plan, prepare, and support key trade shows, consumer events, and training sessions, including on-site setup, content capture, and live event marketing., • Create and manage marketing materials such as advertising assets, packaging, brochures, displays, and point-of-sale materials., • Maintain internal brand standards, naming conventions, and digital asset organization., • Contribute actively to creative brainstorming and continuous improvement of brand presentation and execution Require Education and Experience: • Strong analytical and strategic thinking skills, with the ability to interpret data and apply insights to marketing decisions., • 5+ years in consumer-driven marketing, ideally within automotive, lifestyle, or technically focused product categories., • Advanced proficiency in Adobe Creative Suite, with demonstrated graphic design, video filming, and video editing capability., • Experience managing websites and digital platforms, including content updates, product uploads, and customer-facing information., • Proficiency with social media platforms and marketing analytics tools (e.g., Google Analytics, HubSpot, SuperMetrics, TripleWhale or similar)., • Strong writing and communication skills, with attention to tone, clarity, and brand voice., • Well-developed project management skills and the ability to handle multiple priorities and deadlines., • Comfortable working collaboratively across departments while also taking ownership of deliverables., • Experience with e-commerce platforms, events, or trade shows preferred., • Genuine interest in automotive culture and consumer technology strongly preferred. Mayflower is acting as an Employment Agency in relation to this vacancy