Ecommerce Lead
hace 5 días
Liverpool
Ecommerce Lead - Fast-growing fashion brand\n \nLocation - Liverpool\n \nZachary Daniels are partnered with a fast-growing, digitally native apparel brand that has built a strong following through performance-led design, community engagement. Known for blending functionality with a clean, elevated aesthetic, the brand creates product designed to move seamlessly with everyday lifestyles.\n \nThe Role: \n \nAs Ecommerce Lead, you'll be responsible for driving revenue, optimising performance, and delivering a best-in-class online experience across both website and app. The Ecommerce Lead will sit at the centre of the business-collaborating closely with marketing, CRM, creative, and development teams to ensure trading activity is aligned, effective, and commercially driven.\n \nKey Responsibilities:\n\nLead, manage, and develop a small ecommerce team, setting clear objectives and driving performance\nOwn ecommerce trading performance across all markets, delivering against revenue and margin targets\nMonitor and analyse key KPIs including conversion rate, average order value, and traffic\nOwn and manage the trading calendar, aligning key moments with wider marketing activity\nOversee all onsite and app merchandising, ensuring a best-in-class customer experience\nLead product launches, ensuring accuracy across content, pricing, and imagery while maximising commercial impact\nDrive CRO initiatives, including A/B testing and optimisation of the customer journey\nCollaborate with design and development teams to enhance onsite experience and functionality\nAlign closely with performance marketing teams across paid social, PPC, affiliates, and SEO\nPartner with CRM to ensure email, SMS, and app activity aligns with trading priorities\nBrief creative teams on ecommerce requirements for campaigns and launches\nManage ecommerce platforms, working with internal teams and external partners where required\nOwn reporting and dashboards, delivering clear performance insights to senior leadership\nContinuously improve the end-to-end customer journey across all devices\nIdentify and implement new tools, integrations, and platform enhancementsAbout You:\n\n5+ years' experience in ecommerce trading, ideally within a fashion or consumer brand\nProven experience managing and developing a team\nStrong understanding of ecommerce KPIs and digital trading levers\nHighly analytical, with the ability to turn data into clear, actionable insights\nCommercially minded, with a track record of driving revenue and growth\nComfortable working in a fast-paced, scaling environment\nStrong communicator, able to collaborate cross-functionally\nProactive, hands-on, and solutions-focused approachWhy Apply:\n\nJoin a fast-growing, digitally native brand with strong commercial momentum\nOpportunity to take ownership of ecommerce performance at a key stage of growth\nWork in a highly collaborative, cross-functional environment\nHigh level of autonomy with the ability to make a tangible impact quickly\nPlay a key role in shaping the online customer experience across multiple markets\nBe part of a business that values data-driven decision making and continuous optimisation\nWork closely with senior leadership, influencing key trading and growth strategies\n\nOpportunity to build and develop a team within a scaling, ambitious organisation\nBH36241