Paid Social Specialist
2 days ago
Leeds
Position: Paid Social Specialist Location: Leeds City Centre Salary: £32,000 - £35,000 (depending on experience) Hours: 37.5/week (flexitime) Location: Hybrid, including 2 days a week in our office in Leeds Line Manager: Director Overview We're looking for a Paid Social Specialist to join the Good n' Proper team. You'll work across B2C and B2B brands across a range of paid social channels, with a particular focus on Meta (Facebook and Instagram). Here's what your day-to-day will look like (when you're at work anyway, there's no expectation for your Saturday to look like this): • Use Meta Business Manager to build, manage and optimise advertising campaigns., • Ensure live campaigns are always performing to the best they can be and, if they’re not, make recommendations and tweak when necessary., • Manage different-sized advertising budgets and adapt strategies based on spend and objectives., • Use in-depth research, competitor analysis, and target audience profiling to inform campaign planning/optimisation., • Write engaging advertising copy (following tone of voice guidelines) that people actually want to read (it’s harder than it sounds) and that’ll make people take action - whether it's filling out a form, visiting a website, or engaging with a post., • Keep up-to-date with competitor activity (it’s good to get a bit nosy!) and benchmark against them., • Analyse paid campaign performance and report your findings in useful, easy-to-digest ways. Numbers are good, but context is better., • Brief designers on your own creative ideas for campaign assets and regularly A/B test to make sure you’re getting the best results possible., • Work closely with the Content team to share knowledge on paid social media advertising and boosting social posts., • Understand and implement tracking to ensure results are as accurate as possible, • Manage client expectations and deliver projects to a set deadline. About You Everyone’s different. We love that. And we’re not looking for someone to fit a mould. There are a couple of skills we’re after, but other than that, we can't wait to meet your unique self! If you have the below, we’d love to hear from you: • A minimum of 3 years of experience in a paid media role., • Previous experience in creating paid social campaigns, with Meta campaigns being a must-have requirement, • The ability to be analytical and data-driven with your recommendations and communicate this in a simplified way (basically, you can bin the jargon off just like that!)., • A creative eye to understand what a consumer wants to interact with and why, • A natural knack for keeping on top of platform developments and trends. Benefits • Flexible working hours, meaning you can start any time between 8 and 11am (you do you), • Hybrid working (home, office, sofa, floor. Again, you do you). We just ask that you work from the office twice a week. If you want to do more, that’s all good with us., • Matched pension - you pay into it, we'll match it on top of your normal salary. Be the responsible adult now that your future self would want you to be…🙄, • MacBook Air. Is Windows still a thing?, • We'll give you the time to develop the skills you want to know more about. If you're interested in something, go for it! Go down a rabbit hole., • A fun, relaxed working atmosphere in an office space right next to The University of Leeds campus, • The option to do fun things with the team. Meals, drinks, coffee, outings. We like to do stuff., • Two streaming services paid for every month (Netflix, Spotify, etc.)