Performance Marketing Lead (Acquisition & Retention)
3 days ago
Manchester
Performance Marketing Lead (Acquisition & Retention) Location: Cheadle Hulme, Greater Manchester (on-site) Type: Full-time Brand: gee (Premium human hair extensions) Site: geehair.com | Instagram: @geehair | TikTok: @geehair About gee gee is a premium hair extension brand trusted by iconic women including Anne Hathaway, Rebel Wilson and Eva Longoria. We’ve recently won three major hair industry awards, including a Marie Claire Hair Award. Our mission is to help women feel like the most confident version of themselves. Everything we do, from the products we design to the content we create, is built around that transformation. We’re a founder-led brand with big ambitions and a small but mighty team. With inventory significantly increased, we’re ready for a self-led Performance Marketing Lead to scale what’s working and build what’s next. The role We’re looking for a Performance Marketing Lead to own gee’s acquisition and retention engine across Google Ads, Meta (Facebook and Instagram) and Email/CRM, with TikTok Ads as a growth track. You will set strategy, structure tests, manage daily optimisation, and keep our numbers moving in the right direction: ROAS, CAC, AOV and LTV. You will not write long-form copy. You will direct our copywriter and content team by defining hooks and angles, setting ad caption and subject line strategies, approving what goes live, and briefing what needs to be created next. You will lead the full performance cycle. Fix tracking. Audit accounts and flows. Improve feed health and audiences. Recommend landing pages and CRO. Ensure we show up with impact across paid and email, and that results are clear, reported and actionable each week. If you are numbers-led, calm under pressure and excited to scale a premium, founder-led brand with real ownership, this is a real opportunity to lead and grow. What We’re Looking For • Proven success running Meta or Google at scale, • Confident setting acquisition and retention strategy, • Strong grasp of hooks, angles and ad captions that work, • Can spot a winning ad and explains why, • Clear playbook to find winners in our niche and request needed content, • Leads audits and turns insights into action, • Clear communicator: briefs well, gives feedback, owns outcomes, • Collaborative partner to copy, content, dev and design, • Up to date on platform changes, tracking and best practice Key Responsibilities • Own full-funnel campaigns on Google, Meta and, in time, TikTok, • Plan and run structured creative tests that find winners fast, • Write, direct or approve ad captions and subject lines that convert, • Manage daily optimisation to ROAS, CAC, AOV and LTV targets, • Build and improve Klaviyo flows and campaigns with our copywriter, • Audit accounts, feeds, pixels, CAPI and GA4, then prioritise fixes, • Partner on landing pages and CRO to lift CVR and AOV, • Maintain clean naming conventions, dashboards and weekly reporting, • Forecast budgets, scale what works and cut what does not About You • 5+ years in performance marketing for eCommerce, ideally beauty or fashion (If you have slightly less experience but can show strong ability and a clear vision for the role, we’re open to supporting your growth into it), • Winning ad strategies that convert, down to hooks and captions, and able to come in and improve results fast, • Deep in Meta or Google, with strong competence in the other and in email, • Fluent in Google Ads, Meta Ads Manager, GA4 and Klaviyo, • Portfolio that shows creative examples with clear metrics, • Organised, proactive and comfortable working independently, • Able to explain why a campaign worked and how to improve the next one, • Open to feedback and strong in communication, • Based within 30 minutes of Cheadle Hulme, Greater Manchester What Makes gee Different At gee, we’re building something with real momentum, and everyone in the team plays a vital role in that. We’re small, we move fast, and we care deeply about the details. You won’t be micromanaged. You’ll be trusted to lead, take initiative and bring your best every day. If you’re focused, driven and excited by the idea of shaping a founder-led luxury brand, you’ll thrive here. Great performance is rewarded with both autonomy and incentive. A bonus is available based on KPIs. A Message from Hana, Founder “At gee, ads are how our story reaches the right woman at the right time. It’s how she discovers us, buys with confidence and returns because the experience feels effortless. Until now, I have led acquisition and retention myself, but I am ready to hand it to the right person. We are looking for someone who wants to take ownership. Someone with clear strategy, high standards and the drive to keep things moving. You will work closely with me, and I will trust you to lead your area, set the plan and show what works. If you care about building a reliable growth engine and want to grow with a brand that is just getting started, I would love to hear from you.” Salary and set-up • Up to £50,000 based on experience and skills, • Competitive base salary + KPIs + performance bonus. We set growth markers with you and reward outcomes, • Founder-led, small team, high standards, no micromanagement, • We always run a paid 3 to 5 day working trial before an offer so both sides can test the fit, • Product discount, flexible working pattern, real ownership of your channel How to apply Email with: • Your CV, • A short deck (PDF or link) showing 3 to 5 campaigns you led: objective, budget, creative examples, your actions and results, • Two ad captions or subject lines you’re proud of and why they worked, • One email example you’re proud of (screenshot or link)
