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Performance and Paid Marketing Specialist (12-Month FTC – Maternity Cover) Location: Farnborough, (Hybrid) Contract: Full-time, 12-month Fixed Term Contract (with potential to extend) Reports to: Head of Marketing Salary: Up to £38,000 DOE About Tecna At Tecna, we bring brand stories to life through bespoke exhibition design and flawless delivery; creating environments that connect, inspire, and endure. We work with world-leading brands across Industries to design and deliver exceptional exhibition spaces from tailored design concepts to precision installation. As leaders in UK exhibition design and delivery, we combine creativity with performance, craftsmanship with data, and bold ideas with measurable results. The Role We’re looking for a Performance and Paid Marketing Specialist to join our marketing team on a 12-month maternity cover contract, with the potential to extend. You’ll take ownership of Tecna’s paid media, lead generation, and performance marketing strategy, ensuring every campaign drives measurable business growth. This is a hands-on, high-impact role, ideal for someone who loves the balance of creativity and data, can execute at pace, and thrives on seeing campaigns deliver real results. Working closely with the Head of Marketing, Content Marketing Executive and Marketing Intern, you’ll play a pivotal role in delivering campaigns that reflect Tecna’s design excellence, attract new leads, and grow our client base. Key Responsibilities 1. Paid Media Ownership Plan, run, and optimise paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and emerging B2B platforms. Manage budgets, targeting, creative testing, and optimisation to maximise lead volume, ROI, and efficiency. Execute A/B testing on copy, creatives, and CTAs to drive higher click-through and conversion rates. Use data-driven insights to continuously refine campaign performance and scale what works. Effectively manage a budget for paid activities. 2. Funnel Ownership and Lead Generation Manage the full marketing funnel (from campaign development to conversion) ensuring accurate tracking, attribution, and reporting. Optimise the end-to-end customer journey with the Head of Marketing, aligning paid activity with CRM workflows, content, and nurture sequences. Build and manage multi-step retargeting and nurture campaigns across LinkedIn, Google Display, and email automation. Track lead progression from MQL to SQL, reporting on pipeline impact, cost per acquisition (CPA), and revenue attribution. Manage tagging processes and procedures and work collaboratively to ensure accuracy. 3. SEO and AI Search Readiness Support the wider marketing team in building Tecna’s organic visibility through keyword optimisation, content structure, and on-page best practice. Collaborate with the Head of Marketing to Implement Tecna’s search strategy for the AI-driven search landscape (Google, ChatGPT, and other emerging tools). Monitor search performance and recommend improvements to align paid and organic search strategies. 4. Conversion Rate Optimisation (CRO) Audit landing pages and forms to identify opportunities for improved user experience and conversion. Mange the production and Implementation of gated content. Lead A/B and multivariate testing to refine layouts, forms, and messaging. Partner with our Content Creator to optimise creative and copy for engagement and performance of areas the role manages. 5. Account-Based Marketing (ABM) Plan and execute targeted ABM campaigns for priority sectors (aerospace, energy, innovation, emergency services and technology). Use CRM insights and paid targeting tools to reach and nurture key account audiences. Track performance across awareness, engagement, and pipeline influence. 6. CRM, Attribution and Data Support the management and optimisation of Odoo CRM, ensuring accurate lead tracking and data integrity. Implement end-to-end attribution between paid campaigns and CRM outcomes (MQLs, SQLs, and deals). Develop and refine lead scoring models and campaign workflows to prioritise quality over volume. Produce regular performance reports that translate data into actionable insights. 7. Retargeting, Segmentation and Nurture Build audience segments and lookalike models across paid platforms and CRM data. Design retargeting and remarketing campaigns to re-engage and convert warm leads. Integrate paid retargeting with email automation for joined-up nurture sequences. 8. Channel Innovation and Testing Continuously explore and test new paid channels and formats: from programmatic display to video. Experiment with creative and media innovations to stay ahead of platform trends. Present findings, wins, and insights to the wider marketing team to fuel continuous improvement. 9. Collaboration and Creative Integration Collaborate with the Head of Marketing on strategy, testing priorities, and performance roadmaps. Work with the wider marketing team to align campaign visuals, storytelling, and tone. Support campaign rollouts for major events, ensuring consistency across all paid touchpoints. 10. Future Growth As Tecna expands, help shape the future performance marketing function with opportunities to lead on strategy, tools, and future team development. Champion continuous learning and innovation, sharing insights and leading by example. What We’re Looking For 3+ years’ experience in performance marketing, paid media, or demand generation, ideally in a B2B environment. Proven success in managing Google Ads, LinkedIn Ads, and paid social platforms for lead generation. Experience in CRM development and management (Odoo preferred). Confident using analytics tools: GA4, Looker Studio, Tag Manager, and platform analytics dashboards. Deep understanding of funnel attribution, retargeting, and data-driven optimisation. Excellent writing, communication, and analytical skills. A proactive mindset; someone who takes ownership, tests new ideas, and loves making the numbers move. You’ll Fit Right In If You: Love the balance of creative storytelling and commercial performance. Are as excited by data as you are by design. You’re a team player who can own your own remit. Thrive in a culture of collaboration and innovation. Want to shape the future of performance marketing for a brand that’s redefining exhibition design. Why Tecna? Work within a passionate, creative team driving global design and marketing excellence. Hybrid working model (office + remote flexibility). Exposure to running world-class campaigns across different Industries and events. Competitive salary and benefits package. Potential for contract extension based on performance and growth. How to Apply If you’re ready to help Tecna grow through data, creativity, and high-performing campaigns, we’d love to hear from you. Apply with your CV and a short note on your proudest paid campaign.