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Key Account Manager (UK Market Entry - Sales Focus) Industry: Household Cleaning & Consumer Goods Location: Remote (UK-based) Employment Type: Full-Time Seniority Level: Senior / Experienced Flexibility: High - remote, autonomous working environment Salary: Competitive + performance-based bonuses Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products - including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Senior Key Account Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence. This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for: • Driving new market development in the UK, • Building and managing key retailer and distributor relationships, • Leading sales growth and account strategy from the ground up The role is fully remote, offering significant autonomy, flexibility, and the chance to have a direct impact on the brand's UK success story. Key Responsibilities • Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting, • Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers), • Manage and grow strategic commercial relationships with UK buyers and category managers, • Negotiate listings, pricing, promotional activities, and long-term supply agreements, • Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy, • Deliver against agreed sales targets and growth KPIs, • Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment, • Represent the brand professionally in client meetings, retail negotiations, and trade shows Ideal Candidate Profile Required Experience: • 5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products, • Proven success in launching or expanding brands into the UK retail market, • Experience managing major UK retail accounts, • Strong commercial acumen with a track record of delivering sales growth and hitting KPIs Preferred Attributes: • Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch, • Exceptional relationship-building and negotiation skills, • Self-motivated and comfortable in a remote, autonomous role, • Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors, • Experience coordinating cross-functional teams across countries or regions is a plus What the Client Offers • A key role in an exciting UK expansion for a trusted European brand, • Remote-first setup with significant autonomy and flexibility, • Competitive salary + performance-based bonuses, • Long-term growth opportunities as the UK presence scales, • A collaborative and forward-thinking leadership culture