Head of E-commerce & Growth
1 day ago
London
Hershesons | Fitzrovia, London | £85,000 + meaningful growth incentives Hershesons is one of the most distinctive names in hair. Built from our London salons, editorial heritage and a clear belief that great hair should be easier , we are building a serious global product business. The ambition is substantial: create a DTC brand capable of scaling to tens of millions in revenue. We are looking for an exceptional Head of E-commerce & Growth to help lead that next chapter. This is not a conventional digital marketing role. You will own the commercial engine behind the product business: profitable acquisition, e-commerce trading, conversion, CRM and retention, creative performance, marketplaces, analytics and growth strategy. You will work directly with founder Luke Hersheson, alongside a newly appointed COO, with real autonomy to make decisions, build the capability around you and create a growth engine that performs. If you want a safe role managing agency meetings and presenting monthly dashboards, this is not it. If you want to take a brand with real cultural relevance, strong product potential and a founder-led point of view — then build the commercial machine that takes it to the next level — this could be the role. Hershesons has the brand, founder story, product range and platform to become a major DTC business. We are now looking for the person who can turn that potential into a repeatable, profitable commercial engine. You will inherit real foundations: • A distinctive brand with deep credibility in hair, fashion and culture, • A founder who is deeply involved, ambitious and open to being challenged, • An established DTC product business with clear room to scale, • Existing performance, trading and reporting infrastructure, • A strong operational partner in place through the COO, • The mandate to improve the model, build the team and take ownership You will not be asked to maintain a finished machine. You will be trusted to build one. Build a disciplined, profitable DTC growth engine capable of taking Hershesons’ product business toward £10m+ and beyond. You will make better decisions, faster: • What products deserve focus, • Where to invest acquisition spend, • Which creative, offers and messages are working, • What to scale, what to fix and what to stop, • How to improve conversion, retention and customer value, • Which new growth pathways have earned the right to exist E-commerce trading and commercial performance • Own DTC revenue, contribution and performance across Hershesons.com and relevant marketplaces., • Run the weekly trading rhythm, turning performance data into clear priorities and commercial decisions., • Improve conversion rate, AOV, customer experience and repeat purchase., • Own the trading calendar: launches, offers, bundles, merchandising, upsell, cross-sell, subscription and retention opportunities., • Ensure product, stock, creative and acquisition activity are aligned around commercial outcomes., • Lead paid growth across Meta, Google and other relevant channels., • Set clear performance standards around contribution, CAC, MER, ROAS, payback and cash impact., • Build a high-velocity creative testing engine: stronger briefs, more hypotheses, faster learning and clear scale/kill decisions., • Hold agencies, specialists and internal teams to a high standard of execution and accountability., • Know the difference between activity, efficiency and actual commercial scale., • Translate the Hershesons brand, founder story and customer insight into creative that performs., • Work with the founder, creative team and partners to ensure ads, product pages, email, social and marketplaces communicate a consistent, compelling reason to buy., • Improve product pages, landing pages, offer structure and onsite journeys through continuous testing., • Build a creative operating system that produces learning — not just content., • Own lifecycle activity across email, SMS, subscription, loyalty, referral and customer segmentation., • Improve repeat purchase, retention and owned-channel contribution., • Use customer and cohort data to identify who the highest-value customers are, how they buy and how to acquire more of them., • Build a trusted commercial view across Shopify, paid media, Amazon, CRM and finance., • Go beyond dashboards. You will be able to investigate the underlying data, spot inconsistencies and get to the truth., • Turn analysis into recommendations: what we should do, what we should stop and why., • Lead digital forecasting, channel planning, budget allocation and performance reporting., • Lead a lean mix of internal talent, agencies, freelancers and specialists., • Build the team and operating cadence required for the next stage., • Operate as a genuine partner to the CEO: arrive with the diagnosis, recommendation and plan., • Be strategic but stay close enough to execution to make things happen. Within 12 months: • The DTC business has a clear weekly commercial rhythm and a trusted performance scoreboard., • Paid acquisition is improving against explicit contribution and cash standards., • Creative testing is consistent, structured and producing clear winners., • Conversion, AOV and repeat purchase are materially stronger., • Product, budget and creative are concentrated behind the highest-potential commercial opportunities., • CRM and retention are making a meaningful contribution to revenue and customer value., • Luke is no longer the default approver, analyst or problem-solver for routine digital decisions., • The business has a credible, evidence-led pathway toward £10m+ DTC revenue. You are commercially ambitious, analytically rigorous and hands-on. You may currently be a: • Senior E-commerce Manager, • Senior Digital Manager, • Head of Digital Commerce, • E-commerce Director, • Head of DTC More important than your title is your track record. You have progressed beyond channel execution into genuine ownership of revenue, conversion, retention, acquisition economics and wider e-commerce strategy. You can show us how you have used data to make difficult decisions and create measurable commercial results. • Significant experience in a DTC, e-commerce or product-led consumer business., • Experience owning meaningful revenue, conversion, acquisition or contribution targets., • Strong working knowledge of Shopify, Meta, Google, CRM/lifecycle platforms, GA4 and e-commerce analytics., • The ability to analyse performance across channel, product, customer, campaign and cohort level., • Experience building, shaping or improving reporting and BI — not just reading dashboards created by somebody else., • Commercial judgement across CAC, MER, ROAS, conversion, AOV, margin, retention and payback., • Strong creative instincts and the ability to turn customer insight into briefs that convert., • Experience managing agencies, freelancers, specialists and internal teams., • High standards, clear communication and the confidence to challenge constructively., • A bias for action. You can work at pace without becoming reactive., • Your experience is mainly agency management, campaign planning or brand calendars., • You are a paid-media specialist who does not want to own conversion, retention and commercial trading., • You want a large team and a finished infrastructure before you can perform., • You prefer reporting on performance to changing it., • You are looking for a remote role. This position is primarily office-based in Fitzrovia, London., • Growth incentives: Meaningful performance-based incentives tied to agreed commercial milestones., • Real ownership: The right person will have the opportunity to build the function, shape the team and create the commercial systems behind a major DTC brand., • Direct founder access: Work closely with Luke Hersheson and a leadership team committed to building something significant. We want someone who thinks and operates like an owner. The incentive structure will reward profitable commercial scale , not superficial platform metrics or bigger ad spend. Thank you for submitting! We appreciate your interest and will review your information as soon as possible. #J-18808-Ljbffr