Marketing Manager (Growth / E-commerce)
6 days ago
North Acton
Season equips and inspires people to cook better at home food and drink worth looking forward to. Were a fast-growing DTC brand with big ambition and a simple belief: if we make the product and experience exceptional, growth follows. Were hiring a hands-on Growth Marketing Manager to own performance and drive profitable growth across the biggest levers in the business. This is a builder role: you will ship weekly, measure relentlessly, and improve what matters. The role Youll take ownership of the channel(s) with the biggest upside, make them work profitably and reliably, then move to the next. Initially, this will likely include Google Ads and CRM (Klaviyo) , with scope to expand into paid social, SEO, CRO, and landing pages as you build momentum. Youll work closely with the Managing Director, with real autonomy and direct access to decision-making. As you create repeatable growth in a channel, well hire specialists for you to manage, and youll step up to the next lever. What youll do (day to day) Own growth targets and report weekly on what moved performance (and what didnt) Build and run performance marketing programs that hit profitability thresholds Plan and execute test cycles: creative, audiences, offers, landing pages, and messaging Manage and improve lifecycle marketing in Klaviyo (flows, segmentation, campaigns) Improve conversion rate with clear hypotheses and practical changes (CRO) Strengthen measurement: GA4, attribution realities, tracking hygiene, clean reporting Coordinate with creative/brand to produce ads and emails that convert without harming the brand Document playbooks and processes so we can scale and hire under you What success looks like (first 90 days) Weeks 12: audit + fix tracking / reporting, identify biggest profit leaks and quickest wins Weeks 36: rebuild or restructure priority channel(s), establish testing cadence, ship weekly improvements Weeks 712: predictable performance loop: clear CAC/MER targets, reliable scaling approach, stronger CRM contribution You are probably a fit if Youve owned growth for an e-commerce brand (or a meaningful part of it) and can show results Youre comfortable being hands-on: ads manager, keywords, audiences, email flows, landing page tweaks You think in unit economics: CAC, LTV, contribution margin, MER, payback not vanity metrics You run tests properly and can explain why something worked, not just that it did Youre commercially minded, organised, and move fast without breaking trust or brand Experience wed love (not all required) Google Ads (Search, Shopping/Performance Max) Klaviyo: flows, segmentation, deliverability basics, campaign calendar Meta paid social (bonus) Shopify + basic analytics confidence (GA4) CRO experience (landing pages, PDP improvements, offer testing) Important note on focus This is a full-time role with real ownership and accountability. Were looking for someone who treats Season as their primary focus we cant support ongoing management of other brands paid media or growth retainers alongside this role. Why Season Direct access to the MD and freedom to execute Clear progression: your impact sets the pace of team growth and your role A product people love, with huge room to scale acquisition and lifecycle Fast learning environment: ship, measure, improve every week TPBN1_UKTJ