Performance Marketing Specialist
1 day ago
Brighton
Job Title: Performance Marketing Specialist Location: Brighton, UK (Full-time, office-based) Reporting to: Head of Digital Marketing About The Role: Are you a hands-on PPC specialist looking to deepen your expertise and see the direct impact of your work? We're looking for a Performance Marketing Specialist to join our fast-paced, collaborative team in central Brighton. This isn't a typical specialist role. You will be responsible for the day-to-day management and execution of our paid search campaigns, working directly alongside our Head of Digital, who has a deep background in PPC. This is a unique opportunity for someone with 1-2 years of experience to master the operational side of performance marketing, learn advanced strategy from a seasoned expert, and grow into a more senior role within a supportive in-house environment. What You'll Do: Core Responsibilities (Paid Search Operations): • Day-to-Day Campaign Management: Manage the daily execution of our PPC campaigns across Google Ads and Bing Ads. This includes building new campaigns, structuring ad groups, conducting keyword research, and writing compelling ad copy., • Performance Monitoring & Optimisation: Monitor daily performance, budget pacing, and core KPIs. You will be responsible for proactively making tactical adjustments to bidding strategies, targeting, and ad creative to meet our targets., • Testing & Experimentation: Implement and analyse A/B tests on ads and landing pages to drive incremental performance gains and campaign efficiencies., • Reporting & Analysis: Analyse campaign data and contribute key findings and insights for weekly and monthly performance reports, helping the team understand what's working and why. Cross-Channel Collaboration & Growth: • Work with Data: Collaborate with our Data Analyst to ensure campaign tracking is accurate and to help connect paid media data with wider business analytics., • Support SEO Strategy: Use your paid search insights to contribute ideas for keyword targeting and content opportunities to support the wider SEO strategy. What We're Looking For: • Proven PPC Experience: 1+ years of hands-on experience managing Google Ads campaigns as a primary responsibility (agency experience is a strong plus)., • Data-Driven & Analytical: You have strong analytical skills with the ability to interpret campaign data and identify performance trends., • Proactive & Detail-Oriented: You have a meticulous eye for detail and take initiative in managing the day-to-day operations of complex accounts., • A Natural Collaborator: You have excellent communication skills and thrive in a supportive, office-based team environment where you can share knowledge and learn from others., • Eager to Learn & Grow: You are motivated to develop your skills and grow from a tactical expert into a strategic marketer., • Desirable: Experience with Paid Social campaigns (e.g., Meta, LinkedIn Ads); a degree in a relevant field.