Group Head of Marketing Brand: Multiple Brands Salary: £65K to £75K+ Bonus Scheme
25 days ago
Croydon
• Business: emap, • Brands: All Emerald Brands, • Base Location: Croydon, London, • Employment Type: Full-time, Permanent, Hybrid– 3 days in the office, • Commercial Real Estate- Property Week, • Technology- AV Magazine, Electronics Weekly, • Retail/Packaging/Food- Motor Trader/Independent Retail News (Including Talking Retail) DFNI (including Frontier), Packaging News, Quality Food Awards, • Energy and Refining (Based in West London)-PTQ/Digital Refining/Decarbonisation Technology/PTQ India, • Education-Metropolis Education/Boarding Schools Guide, • Lead marketing at a strategic and commercial level for the portfolio and input into companywide activities., • With the MD decide on priorities in marketing, in the face of increasing and often conflicting demands., • Direct the marketing activities for the portfolio including audience development, events, paid subscriptions, data growth and management and driving sponsorship and advertising enquiries, and ensuring brand activities such as show attendance are at a high level., • Review current team structure and design a team organisation, which allows for delivery across an extensive range of activities, within the financial constraints the company can afford., • Lead, motivate and mentor the team., • Ensure projects are delivered on time and to budget., • Manage targets, revenue generation and KPIs across the portfolio., • Set and control budgets and report regularly on targets, spend and activity., • Develop and maintain relationships with key stakeholders, suppliers, and associations., • Be the driver in maintaining brand values, brand recognition and reputation., • Put data at the core of the portfolio growth, and with the MD develop data strategy across the portfolio. Ensure data is up to date and constantly renewed., • Maintain superior quality marketing communications across the portfolio and promote best practice., • Meet and exceed agreed targets and levels of service across the business., • Effective team working with a large variety of stakeholders., • Strong influencing skills with the ability to influence and negotiate for time and resources at all levels., • Evidence of success in building and managing relationships with high level stakeholders., • Evidence of success in prioritising and dealing with high level sensitive information and taking appropriate action on a regular basis., • Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company., • Evidence of understanding and interest in technology, particularly digital media, social media, AI, and CRM and other marketing systems, • Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues., • Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data., • Sound judgement with the ability to interpret, analyse, and disseminate complex, sensitive information., • A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions., • Resourceful and purposeful, with initiative, drive, and a powerful desire to deliver exceptional results., • A collaborator both internally and externally., • B2B media and events experience essential., • People management experience essential, • Subscriptions experience preferred., • Event experience preferred., • Can demonstrate successful use of technology to improve results/efficiency., • To be able to demonstrate understanding and use of AI., • Excellent copywriting skills., • Understanding of the use and development of data, and using it to drive product innovation., • Highly organised, • Detail orientated, • Motivated, • Driven, • High energy, • Curious, • High personal integrity, • Great communicator, • Trustworthy, • Collaborator, • Professional, • Careful, • Thoughtful, • Considerate, • 25 days of annual leave, with the option to buy or sell additional days., • One additional day of annual leave per year- Celebration Day., • Health plan, • Life assurance, • Private virtual GP access, • Seasonal flu jabs available at the office., • Continuous learning & development opportunities., • In‑house Excellence Awards and other innovation projects., • Cycle‑to‑work scheme, • Discounted gym memberships, • Retail discount vouchers, • Rail season ticket loans, • Pension scheme, • One paid volunteer day per year, • Annual Summer & Winter Celebrations, • Work from home during August
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